Marketing & Demand Generation Manager

Our client is a $6B software company who has consistently delivered remarkable returns to its shareholders and compounded its share price at >35%. The organization is founded and led by arguably one of the best capital investors of our time. The organization acquires, manages, and builds >800 software companies that provide mission-critical solutions for niche markets.

About the role: Marketing & Demand Generation Manager

As the first marketer on the team, this person will build the foundation of the marketing function and demand generation efforts to drive customer engagement and revenue.

• Strategic development: & Roadmapping: Build a multi-channel marketing engine with defined milestones and initiatives to drive customer engagement and new acquisition
• The overarching goal will be to lead the marketing efforts for investment opportunities and build a funnel of high-quality potential software companies to acquire under their umbrella
• Reporting: Create systems and processes for a reporting system that allows marketing activities to be measured & tracked
• Validate and improve messaging by conducting research on competitors to ensure brand positioning
• Consistently analyze campaign performance and make data-driven decisions to optimize campaigns and improve ROI
• Note: this role is a hybrid role that will require you to work out of an office in downtown Toronto 2x per week
• Content Creation: Create compelling content that effectively educates prospects and generates interest using ABM strategy and execute recurring marketing campaigns
• Manage and make recommendations for website optimization that improves conversion rates and capture leads
• Responsible for owning and building the marketing function and demand generation engine for the M&A business unit that will support an 8+ person enterprise sales team

Compensation

• Vacation
• Comprehensive benefits
• Fantastic advancement opportunities and the ability to grow a team
• Strong base salary + bonus

About you

• Numbers & KPI Driven - effective with running reports and defining metrics to track success
• Described as entrepreneurial / trail-blazer + Thrives in an environment that requires them to build from the ground up + Roll-up their sleeves mindset
• Demonstrated success in executing and running multi-channel ABM marketing campaigns
• 3 years of B2B SaaS Marketing & Demand Generation experience

Want to stay in the loop? We regularly share our open roles, tips for job seekers, and go-to-market-focused insights on our LinkedIn page. You can follow us here.