Director, E-Commerce & Digital Marketing

We’re Coty, a global leader in beauty. We’re World #1 in Fragrance, World #2 in

Professional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.

Coty is seeking a talented, highly motivated, and experienced individual to lead Coty's Canada E-Commerce and Digital Marketing Team.

Reporting to the Senior Sales Directors, as E-Commerce & Digital Marketing Director you will own, implement, and manage the E-Commerce and Digital strategy of the portfolio to achieve defined business objectives (KPIs).

You will work closely with the Brand, the Commercial and Multifunctional Teams in Canada.

THE ROLE

In this role you will be responsible for:

Own the e-Commerce strategy, planning and execution:

• Developing and managing a team of 3 employees
• Recommending channel specific and online exclusive promotional strategies to drive e-commerce business
• Leading ROI analysis on all e-commerce & digital marketing initiatives
• Managing profit & loss (P&L) statements
• Forecasting and inventory management for new product launches
• Conducting online sales performance analysis and optimizing operational dashboards
• E-Commerce product content & SEO optimization
• Managing online add/delete calendars for online product offer updates.
• Leading weekly customer calls and actions needed
• Developing strong e-commerce merchandising strategies for new launches and rollouts
• Managing and optimizing online product offers
• Owning e-commerce animation side-by-side calendars, ensuring initiatives are being anniversaried

Digital marketing, social media & content management

• Effective management of fixed deadline projects and media budget
• Leading content ideation, strategy and national campaign development & integration to ensure creative excellence across all touchpoints, aligned with the brand strategy
• Building alliances with strategic media partners (Meta, Snapchat, TikTok, Amazon Ads, Pinterest, etc.)
• Continuously optimizing all marketing channel activities
• Running strategic competitive intelligence analysis
• Omni-channel marketing strategy planning
• Leading weekly agency calls and actions needed
• Implementing and optimizing operational dashboards, performance reports and creative analysis
• Planning Search Engine Marketing (SEM) campaigns

What You’ll Bring

We’d love to see candidates who have:

Min. of 10 years of experience in eCommerce and/or local strategic business development

Required experience:

• Organized in action: Able to organize own work as well as manage and develop others effectively.
• Proficiency with data analytics and visualization (making complex matters appear simple)
• Constructive networker: Collaborates easily with others and adapts to different working styles. Ability to embrace changes, committed, honest.
• Creator mindset: Proven ability to develop creative solutions, thinking strategically, analytically, and conceptually. Solution provider and problem solver, with a pro-active and ‘can do’ attitude.
• Preferred experience: people management, P&L management (input to P&L, not full ownership), e-retail, Amazon account management, Digital marketing
• Business development in CPG, setting and implementing commercial strategies (price, promo, assortment), negotiating eCommerce Retailer contracts, collaborating multifunctionally, inspiring and activating internal and external stakeholders
• Team Player: Ability to develop effective working relationships, being able to collaborate and influence others, demonstrating integrity and respect.
• Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development.
• Excellence in execution: Reliable, gets things done on time and takes responsibility for the quality of all deliverables. Attention to details.

Desirable: Bilingual English French

What We Offer

What’s in it for you? This unique role allows you to contribute to a growing sales channel across all three of our consumer beauty brands. Our team is not one to be satisfied with the status quo and welcomes creative, out-of-the box ideas, encouraging you to bring your unique vision to life. We are a zealous and outgoing crew who are passionate about what we do and always know how to make the hustle fun and rewarding.

About Us

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster, and go further than you ever thought possible – we’d love to hear from you.