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E-Commerce Marketing Manager Jobs

Company

RYSE
Address Toronto, Ontario, Canada
Employment type FULL_TIME
Salary
Category Technology, Information and Internet
Expires 2023-09-20
Posted at 8 months ago
Job Description
RYSE is a North American technology company creating the next wave of smart home products. We’re about inventing new ‘Things’ and re-writing the rules in Hardware. Our flagship product, the RYSE SmartShade was launched as a smart device that motorizes and automates existing window coverings and is controllable via smartphone and integrated with smart home ecosystems, including Amazon Alexa, Google Home, and Apple HomeKit. We are continuously introducing new products in the window shades space with several ongoing projects in various stages of design and manufacturing.


RYSE is looking for a Paid Media Specialist and Performance Marketer to join our team. You will have the responsibility to lead our online marketing efforts, from media buying, to ad creatives, to copy and content. Learn more at helloryse.com.


Key Accountabilities


  • Develop creatives and/or direct designers to develop creatives in all required formats for digitally-native platforms, including Facebook/Instagram, Google/YouTube, Tiktok
  • Identify target markets and customer segments, and develop effective marketing strategies to reach and engage them
  • Develop attribution models
  • Develop and implement strategic marketing plans to drive business growth and achieve company objectives
  • Optimize funnel on Shopify for conversion
  • Monitor budget pacing, ad fatigue and campaign engagement across all channels
  • A/B testing for ad creatives and landing pages, testing design and copy to optimize conversions
  • Build campaigns across Paid Social and Search, Programmatic, Display, Video and Audio channels to create demand and capture sales.
  • Launch and test online ads, including static images, gifs, and videos, continually iterating to optimize conversions
  • Create & test landing pages for conversion
  • Collaborate with the creative team to develop engaging and compelling content for social media, email marketing, and other digital channels
  • Develop compelling Offers to optimize and maximize conversion, with a minimum ROAS of 3X
  • Lead the strategy and execution of our online marketing efforts including Media Buying on Facebook/Instagram, Google/YouTube, TikTok, and SnapChat
  • Conduct market research and analysis to identify trends, opportunities, and competitive insights


Compensation: $40,000 Base + Commission (% of Profit above ROAS target) + Bonus + Stock Options


Requirements


  • Shopify Setup / Optimization
  • Pixel Setup
  • Knowledge of Business/Ad Manager for Facebook, Google, TikTok
  • Proven track record of implementing successful campaigns strategies across Google Ads (Search and YouTube), Facebook Ads Manager, and TikTok
  • 2+ years experience in e-commerce, performance marketing role, in-house or agency
  • Copywriting


Benefits


  • Full health and dental benefits
  • Growth in a start-up, with the potential to develop to a leadership role
  • Potential for Stock Options
  • Remote & in-office work (minimum 2x per week), and flexible hours
  • Large degree of autonomy over schedule