Director Of Physician Marketing

About KeyOps

We are an early-stage health tech company. Our vision is to advance patient care by improving the information exchange between healthcare practitioners and life sciences companies. At KeyOps, we access untapped insights from healthcare professionals using state-of-the-art software solutions. For our life sciences partners, we are the catalyst that drives digital transformation from traditional market research to an ecosystem where healthcare practitioners and life sciences companies collaborate.

How we work together

At KeyOps, we are human first. This means having an enjoyable, vibrant work environment where your skills and experiences are valued. We embrace the power of diversity within our team and in our network of healthcare practitioners. You are empowered with autonomous decision-making and encouraged to dig deep and ask ‘why’. We encourage experimentation, learning and growth. KeyOps is a hybrid working environment where you have the flexibility to decide where you are most productive. When you are meeting with your teammates in person, you can enjoy our state-of-the-art waterfront facility in downtown Toronto.

Location:

Hybrid (Virtual and In-person)

Toronto, ON

Type:

Marketing

What we are looking for:

We are looking for a Director of Physician Marketing to develop, implement and optimise our physician marketing initiatives. You will also lead a small team of direct reports and work directly with the KeyOps leadership team. You will be responsible to act as a player/coach to build and execute marketing strategies to drive physician community growth, engagement and satisfaction. You will have experience in key stakeholder management, modern digital marketing, social media content management, campaign ROI and performance reporting. You will help build the KeyOps brand as a trusted partner for physicians. You will be measured against key performance indicators including ability to drive physician community growth and engagement across targeted geographical and specialty segments as well as overall network size.

What you will do:

• People leadership: enable and coach a small team of marketers to deliver high performing results
• Campaign Ownership: develop and execute digital, social and web promotional campaigns to increase KeyOps brand awareness with physicians and lead user growth. Devise campaign strategies to cultivate relationships with key physician opinion leaders and strategic partners. Ensure that all marketing investments are goal oriented and make adjustments accordingly to achieve objectives.
• Marketing Strategy: Identify key business objectives and develop marketing strategies, including segmenting, targeting and positioning to acquire and retain physicians as KeyOps community members. Oversee all physician marketing communications to ensure KeyOps brand is consistent across all channels.
• Budget Management: m anage the physician marketing budget, ensuring your channel mix is optimal and provide ROI against all marketing strategies. Participate in monthly business reviews and periodic company planning sessions.
• Collaboration: work with Customer Success and Product Management to ensure strong internal alignment

What you bring:

• Experience working with modern marketing tools
• A passion for creative endeavours and storytelling
• 3+ years of marketing leadership experience
• Excellent leadership, communication and interpersonal skills
• Experience developing and executing marketing strategies across modern channels
• 10+ years of Marketing experience
• Healthcare industry experience is an asset
• Experience growing a social network or online community
• 5+ years of experience in HCP Marketing