Marketing Cloud Automation Developer

Our Marketing Cloud team is looking for a talented Automation Specialist with Email Development experience to join OMERS Products & Technology group as a Marketing Cloud Automation and Email Developer. This person will aid in the development and delivery of journeys, automations, and emails designed to increase our member satisfaction and streamline business functions.
The Products & Technology team is focused on using the newest technologies and approaches to deliver solutions & systems for the modern-day end user. Our main focus and dedication is to provide real value, we encourage innovation, and empower open-thinking for all of our team members. We’re excited for the opportunity to have highly driven and impactful talent join our team!
In this role, you will work with a team that creates and maintains superb personalized experiences for our approximately 1000 employers and 500,000 members. You will be responsible for

• Assisting in the planning and creation of new automation processes to provide strategic messaging on a recurring, triggered, and ad-hoc basis
• Creation of dynamic email messaging that iterates multiple versions based on automation/journey data parameters (AMPScript and Data Extensions)
• Creation of CloudPages as landing pages for unsubscribes, form submissions, etc
• Executing delivery plans by coding and supporting QA testing on journey/automation roadmaps
• Work as a subject matter expert to advise stakeholders on both the capabilities and limitations of Marketing Cloud software
• Provide support to the team’s Email Developer on an ad-hoc basis with complex projects and/or tight timelines
• Awareness of and staying informed about the latest technology trends in areas of automation and email development, with a focus on how they can be leveraged to OMERS’ advantage
• Understand the data points needed for proper automation and email execution, and also available data that can be used in future projects
• Acting as a knowledgeable liaison between technical teams and business partners
• Supporting Marketing Cloud development projects – prioritizing, estimating and delivering automations, journeys, email campaigns and reminders in partnership with our business partners

To succeed in this role, you
Must have

• Excellent stakeholder management skills, leadership skills and communications skills
• Understanding of email deliverability practices. Defining deployment strategies and historical list hygiene to best design deployment segments
• Advanced knowledge of HTML, CSS and AMPscript (or equivalent) for responsive CloudPage and Email building
• Understanding of CASL requirements
• Knowledge of Synchronized Data Sources in Contact Builder
• Basic SQL (Ability to read and manipulate existing code - advanced knowledge and ability to create new queries considered an huge asset)
• 2 years proven track-record working with Salesforce Marketing Cloud Automation Studio, Journey Builder, Cloud Pages, and Email Studio; or 3 years if in an equivalent program (Adobe Campaign, Acoustic, Eloqua, etc)
• Working knowledge of data extensions, and import/export functionality in Contact Builder and Email Studio
• Experience in developing and implementing relevant testing strategies for operational tasks

Would be at an advantage with

• Knowledge of the use of the Salesforce Marketing Cloud Connector.
• Knowledge in multi-business unit configurations and multi-cloud environments.
• Salesforce Marketing Cloud certifications or equivalent
• Experience using Agile methodology
• Working knowledge of SSJS and APIs
• Experience with FTP Clients

Our story
Founded in 1962, OMERS is one of Canada’s largest defined benefit pension plans, with $124 billion in net assets as at December 31, 2022. OMERS is a jointly-sponsored pension plan, with more than 1,000 participating employers ranging from large cities to local agencies, and over half a million active, deferred and retired members. OMERS members include union and non-union employees of municipalities, school boards, local boards, transit systems, electrical utilities, emergency services and children’s aid societies across Ontario. Contributions to the Plan are funded equally by members and employers. OMERS teams work in Toronto, London, New York, Amsterdam, Luxembourg, Singapore, Sydney and other major cities across North America and Europe – serving members and employers and originating and managing a diversified portfolio of high-quality investments in public markets, private equity, infrastructure and real estate.
OMERS is committed to having a workforce that reflects the communities in which we live and work. We are an equal opportunity employer committed to a barrier-free recruitment and selection process. At OMERS inclusion and diversity means belonging. How we create a sense of belonging is through our employees and our vast network of Employee Resource Groups. Whether you are passionate about gender, pride, or visible minorities, we have groups that are focused on making a difference in all of our lives.