Brand Communications Intern Jobs

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At BMW, our marketing teams are constantly developing moving communications to reflect the special nature of our products and brand. And everyone has a role to play in shaping the next chapters in our pioneering story. So whether you're passionate about analysing insights and data, developing new marketing strategies or creating innovative campaigns that capture our unique brand spirit, you’re sure to find an exciting challenge with us. Fostering a culture where everyone feels empowered, rewarded and supported is the driving force behind our success.
BMW Group Canada was established in 1986 as a wholly-owned subsidiary of BMW AG, responsible for the distribution of BMW luxury performance automobiles, the MINI automobile brand and BMW motorcycles in Canada. BMW Group Canada is represented by a network of 48 automobile, 20 motorcycle, and 30 MINI Retailers across the country. Our Corporate Headquarters, located in Richmond Hill, ON, is looking for a bi-lingual BMW Brand Communications intern for a 12 month contract.
As a member of the BMW Brand Communications team, you will be responsible for the following:

• Coordinate the execution of campaigns, delivery of multi-lingual communication, review of campaign assets and alignment of campaigns across national Tier-1 and Tier-2 marketing strategies
• Responsible for monthly competitive analysis and Retailer updates
• Provide assistance with the management, tracking, and deployment of promotional incentives
• Budget management: training on the SAP system will be required, updating department tracking sheets, processing invoices and coordinating with Purchasing and A/P
• Management of the BMW Canada Marketing Hub, including the uploading of finalized creative materials and assets for BMW Retailer use
• Providing assistance in the creation of agency briefs, and the facilitation of agency/partner meetings at the BMW Group Canada headquarters and various agency partner locations in Toronto.
• Liaise with agencies, BMW AG and BMW of North America for Marketing campaigns and asset collection
• Management of small scale projects and campaigns as requiredCreation of campaign reports by aggregating a variety of data sources and organizing results to help inform campaign planning activities
• Support BMW Brand Management functions as required
• Management of the Marketing department overheads budget, including regular review of spend, and the creation of detailed reports outlining budget status
• Maintain the Retailer support inbox, assisting Retailers with Brand and CI topics
• Coordinate department meetings and take minutes when required
• Proof reading and/or creation of both English and French content to be utilized in advertising campaigns across a variety of communication channels, supporting the Brand Communications team during campaign execution

Qualifications

• Fluency in French will be considered a strong asset, along with an interest in the automotive industry and luxury brand management. The ability to manage multiple tasks with strong attention to detail while meeting deadlines and collaborating cross-functionally will be keys to success in this position. The ideal candidate should be a self-starter who proactively looks for areas to contribute while working independently. Strong working knowledge of Microsoft office applications, including PowerPoint, Word, and Excel is required.
• A valid driver’s License is required.
• University degree in Marketing or with a focus in Marketing/Brand Communications

Benefits of working at BMW Group Canada include:

• Enjoy fresh meals in our amazing fully staffed and subsidized onsite cafeteria.
• Flexible working models.**
• Cutting edge of innovation and creativity.
• Highly competitive compensation.
• World-class office space.
• An award winning culture.
• Energize at our fully loaded coffee/tea bar.

BMW Group Canada is committed to attracting and retaining a diverse team of associates and creating an inclusive environment. BMW Group Canada does not discriminate against applicants based on race, national or ethnic origin, colour, religion, sex, sexual orientation, gender identity, or disability or any other status or condition protected by applicable federal, provincial or territorial law. BMW has an accommodation process in place that provides accommodations for employees with disabilities. Accommodations for disabilities in relation to the job selection process are available upon request. If you require a specific accommodation because of a disability or a medical need, or you would like to learn more about our Accessibility policies, provide feedback or request documentation, please contact [email protected].

• We encourage interested candidates who may legally work in Canada to apply for the role. Our organization follows a hybrid work structure. To be eligible for this role, candidates are expected to work from our Head Office in Richmond Hill, Ontario three times in a week.