Global Brand & Communications Manager

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Do you thrive on building brand awareness? Are you fueled by curiosity paired with an aggressive get-it-done attitude? If so, then we need to hear from you.

In collaboration with an outstanding team, the Global Brand & Communications Manager will contribute to building global brand awareness & reputation for Manulife. This role will partner with various global stakeholders to support embedding Brand & Creative Excellence into our DNA.

Lead Global Communications & Activation Plans

Reporting to the reporting to the Director of Global Brand , this role will build and oversee end-to-end program management from planning to reporting. This includes facilitating the coordination and collaboration across agency and internal partners. Areas of focus include:

• This is a highly collaborative role, partnering with the Global Brand Program Manager, Project Managers, leadership team, Global communications, agency partners and segments to ensure the right messages are being communicated in the right format at the right cadence to the right audience. This includes the activation of Manulife’s first Global Brand Strategy and raising the bar on Creative Excellence across the organization.
• This role will lead the development of Global Brand’s communications, training and activation plans and materials to support the delivery of our strategic and BAU OKRs.
• Brand Hub is the global one source of truth for all things Brand. This is a key resource for the activation, evolution, and consistency of our Brand. This role will lead the Brand Hub Integrated Agency Team (IAT) and associated deliverables including assets, guidelines, and resources. This role is focused on creating efficiencies in the way we work, evolution of the Brand Hub content/experience, and increasing adoption globally.
• One key audience for communications includes the Global Marketing Leadership team and Global CMO. This role will be responsible for managing the development of monthly executive reports in collaboration with team (MMR, OKR).

Global creative agencies: Operations and relationships:

• Develop Program to assess Global Creative Agency Partnerships and ensure we have the right partners and skillsets to meet our evolving business needs.
• The Global Brand team is responsible for the management of our AORs globally. This role will be responsible for developing and maintaining action plans to ensure optimal service, standing up a program to manage our relationship health, operations, and ways of working globally. This will be done in collaboration with segments, agency leadership, and our IAT.

What motivates you?

• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You take ownership and build solutions, focusing on what matters.
• You thrive in teams and enjoy getting things done together.
• You obsess about customers, listen, engage and act for their benefit.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What We Are Looking For

• Solid knowledge of the financial and insurance landscape.
• Proficiency with Microsoft Office suite.
• Post-secondary education with a focus on Marketing/Communications.
• Collaborative individual who thrives in a team-based environment.
• Excellent interpersonal skills with the ability to manage market research and agency partners.
• Solid organizational and change management skills.
• Excellent verbal, written communication, and presentation skills, including preparing and delivering quality presentations.
• Excellent program management skills, with ability to handle simultaneous projects and deliver agreed upon timelines.
• 5+ years of Marketing experience, with a strong understanding and appreciation for effective communication.
• Demonstrated ability to develop strong business relationship among varied cross functional groups.
• Results oriented analytical thinker with strong problem-solving abilities.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• Flexible work policies and strong work-life balance.
• A focus on growing your career path with us.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture We lead with our Values every day and bring them to life together.
• Continuous innovation We invite you to help redefine the future of financial services.
• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$82,500.00 CAD - $148,500.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.