Sr. Manager, Brand [Mccain Foods]

Position Title: Sr. Manager, Brand

Position Type: Regular - Full-Time

Position Location: Toronto HQ

Grade: Grade 06

Requisition ID: 23907

Reporting to the Director Marketing, Retail, the position of Senior Brand Manager will manage both execution and strategy on the branded Canadian RT Potato business. Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager, Retail Potato is responsible for leading all general management workstreams (consumer, innovation, pricing, people management, etc). This role presents an exciting opportunity to manage all facets of McCain's flagship Retail Potato business and has direct report responsibility.

Key Role Responsibilities

• Has an in depth understanding of the Canadian Retail environment and understands overall market trends.
• Business owner responsible for P&L management of McCain's retail potato business.
• In depth analysis of the market/consumer/trends and development of key strategies across the 4ps.
• Development of strategic programs and advertising campaigns to deliver against brand objectives.
• Development and approval of the business and brand plan; setting the strategic vision for the business and adjusting as needed.
• Manages and motivates team of two direct reports as well as cross-functional team members in a broader matrix environment.
• Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans.

The Ideal Candidate

• Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward.
• Is familiar with managing a complex portfolio within a global operating environment.
• Has led product launches, IMC and brand planning.
• Has some experience with mentoring or leading a team of directs.
• Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct reports.

What Will Make You Successful In This Role

• Strong ability to execute combined with strategic ability.
• Passionate about the food industry.
• Bachelor's or advanced degree in Marketing, Business Administration. Minimum 7 years of brand management experience in retail CPG, preferably in food.
• Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing
Division: NA Potato
Department: Canada Retail Marketing Potato
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)