Senior Account Manager, Global Partnerships

Position Summary:

The CFL’s deep Canadian roots and proud legacy spanning more than 100 years are brought to life by its fan-facing content and initiatives. Our incredible fans are constantly evolving with how they listen, watch and consume this great game and like our fans, this league is also evolving. We want you to be a part of this driving force that delivers! Our overall brand and digital channels have never been more important, speaking to and engaging with our widest audience, which is where you come in: We are looking for talented, passionate Senior Account Manager, Global Partnerships to join our team and help grow our great league!

Reporting to the Account Director, Global Partnerships, the incumbent will be the lead on several partnership accounts.The Senior Account Manager, Global Partnerships will provide exceptional client service, generate powerful marketing activations, and enable the broader revenue team to create synergistic marketing programs that deliver on partner objectives.

Key Accountabilities

·Lead management of key client relationships; execution of partner contract deliverables, including co-branded

season-long partnership promotions, postseason gameday activities and in-game assets, digital content, and

hospitality

·Develop strategic marketing initiatives that deliver on partner objectives

·Work within budget parameters, engaging and working alongside 3rd party vendors

·Co-lead and support the execution of VIP partner events throughout the year

·Co-lead the coordination of onsite activations during CFL postseason and Grey Cup, working with league

partners, CFL Member Clubs, and vendors

·Work with CFL team representatives to deliver assets and sponsor programs, i.e. digital activations as well as

traditional media execution through signage, regular season tickets, etc.

·Track partner campaigns, and collect data required to build and present in-season updates and postseason

reports to partners

·Work with the Brand/Events group to ensure effective fulfillment of post-season in-stadium execution for all

assigned accounts

·Support business development group in prospecting, renewals and new business initiatives

·Liaise with suppliers/contractors on all sponsor-related programs and initiatives, i.e. website, signage,

promotional trips, hotel needs, tickets, merchandise, player, alumni and Grey Cup trophy appearances

·Lead CFL partner hospitality and ticket needs tracking, working in collaboration with internal departments to

manage risk

Qualifications

·Post-secondary degree / diploma in marketing, business, sports administration or other related discipline

·Minimum 4-6 years applied account management experience

·Experience within the sports & entertainment industry is a definite asset

·Takes initiative and works effectively both independently and as part of a team

·Excellent interpersonal skills- skillful at building and fostering internal and external relationships

·Attention to detail with strong written and verbal communication skills

·Excels in fast-paced environment through strong organizational, prioritization and time management skills

·Understands core marketing concepts, activating sponsorships, valuation, program customization & measurement

·Highly proficient in Word, PowerPoint, Excel, etc.

Key Relationships / Contacts

·League Partners and their sponsorship agencies (if applicable

·League staff (office and Member Clubs)

·League affiliated committees, organizations and suppliers

·Public and fans

Location

The CFL League Office is in Toronto. Most employees are working remotely or hybrid. Must be willing and able to attend meetings or other business events at the league office or other venues as business needs dictate. Proof of vaccination is a condition of employment.