Marketing Automation Manager (Remote, Americas)

About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About The Role
We are looking for a Marketing Automation Manager to join our Growth Marketing team, and help us build world class email marketing and marketing automation campaigns that enable teams at Shopify to effectively communicate with merchants around the world while optimizing and maintaining the experience and engagement of our audiences.
The ideal candidate has a track record of building impactful, data-driven email marketing and automation programs that drive business results. This is a technical role, you will spend a significant portion of your time shipping emails in our internal email platform. We are looking for candidates who are actively building and deploying emails in their current role.
Responsibilities:

• Be a center of excellence and subject matter expert on email design, build, compliance and strategic best practices and tactics.
• Write SQL queries to create audience segments and data workflows that support strategic email marketing initiatives.
• Collaborate closely with lifecycle marketing, product marketing, localization, data science, sales and other teams to strategize, validate and build both one-off and automated email campaigns.
• Analyze and report on past campaign performance, and identify areas for testing and improvement for future campaigns.
• Build, test, and maintain dynamic email templates using HTML, CSS and template scripting for tasks associated with automated marketing campaigns.
• Enable the broader Marketing team to build and send simple campaigns in our internal ESP.
• Work with our team of Marketing Automation experts to execute industry leading email marketing campaigns to Shopify owned audiences using our marketing technology tools.

Qualifications

• Strong understanding of relational databases and comfortable writing queries in SQL to segment and analyze data to be used for campaigns and automations.
• Must be currently (or recently) in a role building and deploying emails.
• Strong ability to code responsive emails from scratch using HTML, CSS and templating languages like Liquid or AMPscript.
• The ability to thrive in chaos, resolve ambiguity and think on your feet.
• Experience navigating email platforms such as Salesforce Marketing Cloud to build campaigns and reports.
• A passion for great email marketing and willingness to get hands on coding emails, building automations, setting up tests, and segmenting data
• Strong written and verbal communication with the ability to scope campaign depth and complexity to set expectations with stakeholders.

Bonus Points:

• Experience with data management platforms and/or customer data platforms.
• Experience using Liquid scripting language.

We know that looking for a new role can be both exciting and time-consuming, and we truly appreciate your effort. We are looking forward to learning more about you and your interest in joining our team. Fiona is looking forward to reading your application and reviewing your experience.
Closing date: This posting will close on July 31, 2023