Online Marketing Consultant Jobs

Job Title: Online Marketing Consultant

Summary:

We are seeking a highly skilled and motivated Online Marketing Consultant to join our dynamic team. As an Online Marketing Consultant, you will play a pivotal role in developing and implementing effective online marketing strategies to drive customer engagement, increase brand visibility, and achieve business objectives. You will have the opportunity to work with cross-functional teams and contribute to the overall growth of our organization. If you’re ready to bring your passion for Marketing, Advertising, Conversion, Sales = Measurable Results, please go ahead and apply to join our team!

Responsibilities:

1. Develop and execute online marketing strategies: Create comprehensive online marketing strategies tailored to our target audience and business goals. This includes analyzing market trends, identifying customer segments, and utilizing various online channels to maximize reach and conversion.
2. Conduct market research: Stay updated on the latest industry trends, competitive landscape, and consumer behavior to inform marketing strategies. Conduct market research to identify opportunities and develop insights that drive effective marketing campaigns.
3. Manage digital advertising campaigns: Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, social media channels, and display networks. Monitor campaign performance, analyze data, and make data-driven recommendations to improve ROI.
4. Optimize website and landing pages: Collaborate with web developers and designers to optimize website performance, user experience, and conversion rates. Conduct A/B testing, analyze user behavior, and make recommendations for website and landing page improvements.
5. Content creation and management: Create compelling and engaging content for various online channels, including website, blog, social media, and email marketing. Manage content calendars, ensure brand consistency, and track content performance metrics.
6. Email marketing and automation: Develop and execute effective email marketing campaigns, including audience segmentation, content creation, and automation workflows. Analyze email campaign metrics and implement strategies to improve open rates, click-through rates, and conversions.
7. Monitor and analyze data: Utilize web analytics tools to track and analyze website traffic, user behavior, and campaign performance. Generate regular reports and provide insights to key stakeholders for continuous improvement and optimization.

Qualifications:

• Experience with email marketing platforms and marketing automation tools is a plus.
• Excellent written and verbal communication skills, with the ability to create compelling content for different online channels.
• Proven experience in online marketing, with a focus on digital advertising, social media marketing, and content creation.
• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
• Strong knowledge of online marketing trends, best practices, and emerging technologies.
• Certifications in online marketing or relevant areas (e.g., Meta Blueprint, Google Ads, Google Analytics and/or any CRM) are highly desirable.
• Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
• Proficiency in using web analytics tools (e.g., Meta Business Suite, Google Analytics) and experience in data analysis.

Success in this Position Looks Like:

• Developing and implementing effective online marketing strategies that drive customer engagement, increase brand visibility, and achieve business objectives with specific measurable results.
• Utilizing data-driven and intent-driven insights to optimize marketing campaigns, improve ROI, and drive continuous improvement.
• Increasing website traffic, conversion rates, and online lead generation through targeted digital advertising campaigns.
• Creating compelling and engaging content that resonates with the target audience and enhances brand perception.
• Collaborating effectively with cross-functional teams and contributing to the overall growth and success of the organization.

Join our team and make a significant impact on our online presence and marketing initiatives. We offer a competitive salary package, flexible work hours, and opportunities for professional growth in a collaborative and innovative work environment. Apply today to be part of our exciting journey!