Marketing Operations Analyst - Fully - Remote

Company Description

NiteLifeNav (NLN) is a company focused on improving the nightlife experience for travelers and locals while reducing marketing expenses for nightlife venues. The company aims to create a community of nightlife users and become the "Waze" of the nightlife scene.

Role Description

This is a full-time remote role for a Marketing Operations Analyst at NiteLifeNav. The Marketing Operations Analyst will be responsible for developing and implementing marketing campaigns, tracking KPIs, analyzing data, and generating insights to optimize marketing operations. They will work closely with the Marketing Manager to drive alignment between marketing strategies and the execution of tactics to deliver business results.

Responsibilities:

• Perform end-to-end implementation of tracking and pixel tags ensuring that they fire properly and data flows so that reporting accurately captures the desired actions and behaviors
• Communication of status updates on widespread bugs and revenue impacting anomalies with all relevant stakeholders via JIRA
• Participate in ad hoc projects; such as researching and implementing new digital advertising technologies, Ad Ops processes, or advertising products
• Provide thought leadership in digital marketing & analytics data capture technologies, attribution, and reporting
• Lead documentation enhancements for global tagging practices, policies, and technical requirements
• Provide operational support to debug and troubleshoot issues with analytics/media delivery, performance, and discrepancies related to digital campaign activation (display, video, social, mobile, and programmatic)
• Work with engineering teams on best practices and standards for tagging across all fan-facing web/mobile platforms
• Oversee updates to the OneTrust consent management platform to maintain compliance with global Privacy directives
• Manage the implementation, processes, and architecture of tracking plans for Global Ticketing Platforms within Tag Management / Event Forwarding systems

Qualifications

• Knowledge of SEO/SEM, email marketing, social media advertising, and other digital marketing channels
• Excellent written and verbal communication skills
• Experience with SQL, Python, or R is a plus
• 2-3 years of experience in marketing operations, data analytics, or a related field
• Ability to work independently and collaboratively in a remote environment
• Strong analytical and problem-solving skills
• Experience using marketing automation and CRM tools
• Bachelor's degree in Marketing, Business Administration, or a related field
• Experience with data visualization tools such as Tableau, Looker, or Power BI is a plus

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• CAREER:Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• WEALTH:401(k) program with company match, Stock Program
• HEALTH:Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF:Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• FAMILY:New parent programs & support including caregiver leave and childcare cash, infertility support