Marketing Operations Manager- W2/Benefits Provided - Freelance [Remote]

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• HOURLY RANGE: Our client is looking to pay $25-$35/hr
• EXPERIENCE: 3-5 years
• BRAINTRUST JOB ID: 8568
• ESTIMATED DURATION: 40h/week - Long term
• LOCATION: Remote - United States & Canada only (Time Zone: CST/CDT, EST/EDT | Full day overlap)
• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)

THE OPPORTUNITY
Requirements
Role description
The Marketing Operations Manager will manage the marketing automation platform (Iterable) and related processes, technology, and workflows.
The right candidate has a hands-on approach, feels comfortable building and optimising programs in Iterable, and has experience managing operational aspects of the platform, such as database management and email compliance.
This role involves a combination of strategic and operational initiatives, and the Marketing Operations Manager will work cross-functionally with marketing, sales and IT partners to understand business requirements and translate them into action, optimising processes related to lead scoring and lead management.
Responsibilities
What you’ll be working on

• Collaborate with marketing teams, sales and sales operations globally to determine and evolve marketing automation best practices
• Create documentation and training material that guides stakeholders on the setup and use of Iterable
• Assist key business partners in measuring the effectiveness of marketing campaigns and marketing automation programs
• Own end-to-end creation, deployment and maintenance of transactional email and notification campaigns across global markets that engage millions of users.
• Project manage a programme from strategy, creation, experimentation, execution and reporting.
• Proactively identify opportunities to optimize the use of the marketing automation platform, improving user engagement and overall marketing performance
• Manage the day-to-day operations and governance of the marketing automation platform (Iterable), including database hygiene, data standardization and enrichment, email deliverability, and integrations

Skills

• Collaboration - Ability to manage stakeholders and work with cross-functional teams
• Proficiency with Iterable, and sytems it integrates with such as Segment is preferred
• Experience in building and executing email campaigns
• Logical thinking and process driven - ability to design workflows, update processes, and solve complex issues
• Tech savviness - hands on experience with marketing automation platforms, event platforms, CRMs as well as other sales and marketing tools
• 3+ years of hands-on experience in marketing operations, preferably B2B
• Passion for Marketing Operations - always looking to improve the efficiency and effectiveness of Marketing through people, processes and technology

Education

• Certification in MarTech systems highly valued
• Bachelor’s degree in marketing, business or related field

Apply Now!
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.