Marketing Manager, Commercial Segment (Remote)

Who We Are

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work ™ .” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ® , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram . Join our talent network to learn more about job opportunities and company news.

Who You Are

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Manager who will be responsible for developing and executing segment marketing campaign strategy aligned with business objectives to drive growth. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What You’ll Do

As a Marketing Manager, Commercial Segment you will focus on account based marketing and full funnel marketing to deliver against conversion objectives, promote existing and new solutions within their segment marketing program to address prospective customer needs and pain-points, and quarterback all lead sources while working closely with sales to manage opportunity and revenue pipeline. You will partner with sales to create and execute segment and account-specific growth strategies and plans to increase segment penetration, build brand equity, drive improved win rate, and stand out from the competition. Additionally, you will manage budget, optimize spending, conduct marketing ROI analysis to adjust strategy, and track performance against KPAs.

How You’ll Make An Impact

• Work with Marketing Automation and Sales Operations teams to develop digital nurturing campaigns optimizing marketing qualification methodology for pass-thru of leads to resellers/channel partners.
• Develop, maintain and promote consistent positioning, nomenclature and brand messaging for verticals across the buyer personas and customer journeys.
• Identify marketing strategy by target account and industry verticals to establish long term (1 to 3 years) marketing objectives along with short term (Quarterly) tactics.
• Partner with Enterprise Solutions sales team, Product Marketing, and the broader organization to develop a strong command of sales pipeline, strategic business objectives, revenue targets, product roadmap and overall impact of marketing strategy, and budgets.
• Track, analyze and report on campaign performance and marketing budgets on a regular basis always aiming to optimize.
• Develop integrated marketing campaigns by collaborating with internal teams to successfully execute segment activity including advertising planning (media, creative and content), PR, product launches, events, and reseller/channel campaigns and programs.
• Lead quarterly and annual marketing planning at segment level to achieve business objectives and track against KPAs and establish go-forward actions, including opportunities to exploit and counter measures to deploy.

What You’ll Bring To This Role

• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.
• Familiarity with B2B marketing, B2B tech preferred.
• Data-driven and analytical approach to decision-making.
• Ability to travel internationally.
• Ability to travel up to 10% of the time.
• Proficient in account-based marketing (ABM) and targeting high value prospects with experience working in ABM platforms such as 6sense, Demandbase or Zoominfo preferred.
• 5-8 years experience in identifying target segments and audiences to deliver business growth.
• Demonstrated marketing strategy development and execution with measurable outcomes.
• Understanding of Commercial Vehicle and related industries (Field Services and Speciality ) considered an asset

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why Job Seekers Choose Geotab

Work from home and flex work arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

• The above are offered to full-time permanent employees only

How We Work

At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Click here to learn more about what happens with your personal data.