Sr. Manager, Product Marketing, Strategic Alliances (Remote)

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About The Role

CrowdStrike is seeking a Senior Manager, Product Marketing, Strategic Alliances to drive our iconic brand forward by building and implementing go-to-market strategies targeted at new customer acquisition and existing customer expansion. This is an incredibly strategic role where you will partner with product management, business development, technical and channel alliances, marketing, and sales teams to design, plan and execute the integrated marketing programs and customized content that builds awareness in the market, delivers new opportunities and builds pipeline.

You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. We also need you to have strong knowledge of security and networking technologies and different routes-to-market to be really successful in this role. The successful candidate will be required to ensure that the messaging and positioning for key strategic partnerships is articulated and differentiated in the market, and drive it across web, social, sales and partner engagement, and events.

What You’ll Do

• Positioning and messaging: Create and deliver compelling and differentiated positioning, value propositions and messaging with CrowdStrike’s key strategic partnerships across different routes-to-market.
• Enablement: Work closely with sales and alliances teams to deliver the value proposition and key competitive differentiation; deliver on all aspects of sales through development of core assets, training and content for sellers and partners.
• Content creation: Develop fresh content including collateral, thought leadership assets, presentations, website content, videos, blogs, by-lined articles, and more to build market awareness, generate demand, and accelerate the buyer’s journey.
• Cybersecurity SME: Be the expert on target buyers, market trends, and competitive offerings across the security landscape and how this intersects with our strategic partners. Use this to drive differentiation and influence overall GTM planning.
• Go-To-Market strategy: Develop and execute GTM plans and drive initiatives for CrowdStrike’s key strategic partnerships
• Launch delivery: Define, plan and manage launch of new partnerships to the market; manage the cross-functional implementation of the launch plan; have continued engagement with alliance partners to build awareness in the market with new enhancements and integrations.
• Integrated marketing strategy: Collaborate with field, global, alliances and customer marketing as well as communications teams to drive awareness, campaigns, events and co-marketing initiatives across various channels.

What You'll Need

• Bachelor's degree in marketing and/or computer science
• Strong business acumen and technical background
• Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners and the CrowdStrike sales team
• Excellent people and management skills to interact with cross-functional teams, partners and other third parties
• 7+ years of security software product marketing experience specifically in SaaS
• Strong ability to multitask with proven track record of execution on product launches, initiatives/programs
• Very strong presentation skills
• Market/industry experience and strong understanding of cybersecurity, networking and/or cloud infrastructure
• Impeccable written and communication skills
• 2+ years of experience managing teams

Bonus Points

• High-tech, start-up, rapid growth and/or publicly traded company experience.
• You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business

Benefits Of Working At CrowdStrike

• Remote-first culture
• Paid parental leave, including adoption
• Market leader in compensation and equity awards
• Comprehensive and inclusive health benefits
• Competitive vacation and flexible working arrangements
• A variety of professional development and mentorship opportunities
• Offices with stocked kitchens when you need to fuel innovation and collaboration
• Physical and mental wellness programs

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected] , for further assistance.

CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $130,000 - $200,000 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

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