Sr. Performance Marketing Specialist

Description

About Scopely:

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami™ that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.Scopely has global operations in more than a dozen markets across Asia, including Bangalore and Shanghai, among others; EMEA, including Barcelona and Dublin, among others; and North America, including Boulder, Colorado, and Culver City, California, among others, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

About The Job

Are you a person with a quantitative background who enjoys exercising both your left and right brain? Are you passionate about mobile growth strategies and the mobile advertising ecosystem? Join Scopely to grow our brand new top grossing game, Monopoly GO!

The mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Scopely is looking for a dynamic contributor who will join its User Acquisition team. This is a unique opportunity to drive growth of mobile consumers, working on projects that immediately reach millions of people every day. If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet you!

Responsibilities

• Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Design and execute A/B & multivariate testing and present results to related teams
• Strategize, execute and continually optimize mobile campaigns on several critical mobile platform, including paid social, DSP, reward channels, etc
• Manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.

Requirements:

• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with MMP, Facebook Ads and/or Google Ads is a plus
• Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Strong analytical skills and attention to detail
• Proven ability to effectively communicate with cross functional teams
• Minimum 2 years of experience in media buying / user acquisition / performance marketing.
• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field.
• Strong proficiency with Excel required, SQL is a plus

Scopely is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family or parental status, gender identity, veteran or disability status, or other protected status.

Candidate information will be treated in accordance with our candidate privacy notice which can be found here: https://scopely.com/scopely-candidate-privacy-notice/