Associate Marketing Strategist - Internationally-Based Applicants

About Toptal

Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

This is a remote position.

As an Associate Marketing Strategist, you will play a key role in developing and executing comprehensive marketing strategies across various channels, including branding, content marketing, social media, influencers, PR, and product. Your primary objective will be to drive growth, enhance brand visibility, and attract high-quality clients for Toptal. Collaborating with cross-functional teams such as Marketing Strategy, Growth, Creative, and Product, you will formulate innovative marketing initiatives aligned with our business goals.

Responsibilities will involve creating and implementing strategies to increase brand awareness, engagement, and lead generation. You will work closely with the Marketing Strategy team to leverage insights from business analytics and market research, translating them into actionable tactics. Coordinating projects and campaigns, including ideation, content creation, launch preparation, and evaluation, you will contribute to the expansion of our client base. Emphasizing continuous improvement, you will launch new experiments and initiatives, collaborating with the Marketing Strategist to identify untapped opportunities.

You will collaborate with Creative Strategists and Growth Strategists to synthesize marketing outcomes effectively.

We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Responsibilities:

• Coordinate projects and initiatives, including campaign ideation, content creation, launch preparation, and evaluation, to support the growth of our expanding client base and talent community.
• Facilitate productive brainstorming sessions to generate novel ideas that push the boundaries of marketing to prospective clients.
• Identify and implement effective strategies to attract, engage, and convert high-priority leads for our client base.
• Launch new experiments and initiatives, incorporating iterative improvements, while working closely with the Marketing Strategist to identify emerging opportunities.
• Collaborate with the Business Analytics and Market Insights teams to derive actionable strategies and tactics that benefit the Communication, Content Marketing and Product teams in their initiatives and projects.

In the first week, expect to:

• Undergo role-specific training to understand the procedures and tools currently utilized within our Marketing team.
• Familiarize yourself with the organization’s operations, including OKRs, RACIs, and other operational frameworks.

In the first month, expect to:

• Gain a comprehensive understanding of the Marketing team’s dynamics and how they collaborate effectively with other departments.
• Identify optimization opportunities to enhance growth tactics, organizational dynamics, and marketing capabilities within the team.

In the first three months, expect to:

• Develop a strong understanding of how the Marketing team collaborates with external teams to achieve shared goals.
• Earn the trust and respect of your colleagues and key stakeholders you closely work with.
• Generate new campaign ideas, plan and launch at least one initiative, analyze the results, and implement improvements.

In the first six months, expect to:

• Drive the launch of innovative initiatives and test new concepts, collaborating closely with team members to assess their impact.
• Continue to generate and execute new ideas and marketing strategies at a rapid pace.

In the first year, expect to:

• Become a go-to subject matter expert for Marketing Strategy, offering cross-functional insights and expertise.
• Attain a comprehensive understanding of all client-focused marketing activities and contribute to the overall marketing strategy.
• Demonstrate successful implementation and execution of several new marketing strategies and tactics.

Requirements:

• Proficient in classifying and understanding customer personas to create effective marketing strategies tailored to specific customer types.
• 5+ years of experience in marketing, driving campaign ideation, content creation, execution, and evaluation.
• Possess a strong analytical and data-driven background with exceptional analytical thinking. Experience in campaign measurement and evaluation is highly advantageous.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
• Excellent written and verbal communication skills, with impeccable grammar and a command of the English language.
• Ability to communicate clearly and consistently with teams through collaboration tools such as Slack.
• Demonstrated ability to excel as an individual contributor and deliver exceptional results.

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