Email Marketing Manager Jobs

Who We Are

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.

The role

At Busbud, we’re looking for an Email Marketing Manager to oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination.

What You Can Expect From The Opportunity

• Optimize email and notification frequency between program touchpoints to minimize database churn (including marketing campaigns, triggered emails, promotional emails, and transactional emails) and maximize lead generation
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Apply email marketing software (e.g., Iterable, Yieldify) and other tools (e.g., Google Analytics) to maximize results
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Provide regular campaign performance reports that track key metrics: opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Manage and execute email & notification campaigns on the marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Work with designers and content team to optimize email creative and template structure based on best practices.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements to drive performance lift.
• Produce and execute all email and notification campaigns, including building campaigns from templates, copywriting, asset coordination, QA, and scheduling.

How You Can Impress Us

• Hands-on experience with HTML, CSS, etc.
• Creative thinking and ideation with excellent writing and proofreading skills
• Thorough understanding of the customer journey
• Experience with email automation tools and other platforms (e.g., CRM, analytics)
• Strong project management skills and exceptional attention to detail
• Analytic thinking and reporting skills
• 5 years of email marketing experience managing campaigns and programs
• Excellent collaboration with the digital marketing specialist, designers, etc.

What’s in it for you?

• Free bus tickets, discounted train tickets
• Unlimited paid time off
• If you're in Montreal, Busbud has an office in the Mile-end area
• Health benefits
• Work from anywhere in the world
• Apple equipment
• Competitive compensation based on experience
• Stock options
• Remote
• Team events
• Annual sustainability fund & training fund

Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.

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