Email Marketing Coodinator -3 Month Contract

Company Description

Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best

The Email Marketing Coordinator will be responsible for the execution of email campaigns. The Coordinator will create and disseminate consistent email strategies based on performance driven results. As a part of the Email Marketing Team, the Coordinator must work closely within a cross-functional team, championing project/time management, workflow and communication. The Coordinator will work closely with the Merchandising and Marketing Teams to ensure alignment with product merchandising, brand and overall business priorities, while continuously optimizing programs and remaining consistent with the tone & voice of the brand. The Coordinator will also brief CRM email initiatives, A/B tests, personalization and segmentations. The ideal candidate will have experience in database segmentation, digital content and reporting.

Qualifications

How will you support the team?

• Is responsible for the email briefs for design, copy and integration.
• Provides 360-degree lens to marketing projects guiding alignment across online and offline initiatives, ensuring brand adherence and consistent tone of voice and image across all touch points.
• Supports on-going CRM programs.
• Builds and sets up email marketing campaigns with cross-functional teams for copy, design, and integration.
• Tracks and reports on key marketing metrics (sends, open rates, CTOR, revenue); supports team members in compiling the weekly reports for continuous email optimization.
• Is responsible for briefing email A/B tests and communicates results to the team.
• Assists in developing, planning and executing email content strategies and marketing campaigns measured against performance driven metrics, and supports the overall growth and loyalty of the brand and business.
• Assists with the email calendar planning by bringing forward benchmark ideas and contributes to the plan.
• Implements A/B test plan to measure and optimize campaigns to maximize the performance.
• Builds close relationship with internal stakeholders to align with product pushes and smooth project process.
• Stays up to date with evolving technologies and trends for email marketing best practices to be the subject matter expert.

The people who thrive with us have:

• Bilingualism (Written and Spoken)
• Experience working with an email deployment platform (Bloomreach) is an asset.
• Great organizational and time management skills
• Passion for fashion
• Team player with a positive attitude and results driven
• 1-3 years of experience in email marketing, and communications
• Strong attention to detail
• Retail experience is an asset