Communications Consultant (18-Month Contract, Remote)

About The Salvation Army

Mission Statement

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Vision Statement

We are an innovative partner, mobilized to share hope wherever there is hardship, building communities that are just and know the love of Jesus.

Core Values

The Salvation Army Canada and Bermuda has four core values:

Hope: We give hope through the power of the gospel of Jesus Christ.

Service: We reach out to support others without discrimination.

Dignity: We respect and value each other, recognizing everyone’s worth.

Stewardship: We responsibly manage the resources entrusted to us.

About the Position

Under the direct supervision of the Manager of Internal Communications with guidance from the Director of Internal Communications and Editor-in-Chief, the Communications Consultant develops key communications projects and assets for The Salvation Army’s THQ program, information technology, business and human relations departments.

KEY RESPONSIBILITIES

Communications Department Networking

• Play a key role in department planning meetings to assist with identifying events/resources and tools for territorial promotion
• Work with department teams to identify and assess potential communications projects or story leads

Internal Marketing

• Develop and share effective communication tools and tactics that can be used both at territorial headquarters as well as at divisional and local levels
• Identify, initiate and enhance marketing efforts to promote and strengthen territorial campaigns, events and resource materials
• Understand different media/audiences and the impact on achieving missional objectives, and contribute to tactical media and creative plans
• Distribute creative assets to territorial units based on approved national strategy

E-Newsletters

• Use analytics to determine effectiveness of email strategy (e.g., brand awareness, engagement, etc.)
• Develop a monthly calendar for e-newsletters that supports the internal communications team’s strategic goals, beginning at concept stage, with a regular email distribution
• Strategize and co-ordinate written content for e-newsletters
• Identify and curate photos, graphics or videos to include in the e-newsletter design

Communications Projects and Reports

• Creatively employ techniques, standards and best practices to guide storytelling, and monitor consistency, relevancy and quality of finished production
• Prepare content for departmental reports, working with graphic designer and other communications consultants
• Work with internal communications teams to advance the publication of stories, literature, and thought pieces that meet program department needs and interests. Act as a trusted advisor and proactively make recommendations to support department objectives and goals
• Contribute to Salvationist.ca departmental sub-sites and blogs by writing content that meets needs and is aligned with department goals from concept to delivery
• Play a key role in department team planning and project management activities

Social Media

• Monitor and track monthly digital statistics and provide reports that outline both quantitative and qualitative results to leadership
• Work with various THQ departments to manage and update a content calendar that outlines important themes and dates (e.g., Soldier Renewal Sunday, seasonal worship events) to post to platforms
• Monitor community management and respond to inquiries in a timely manner
• Collaborate with editorial and marketing teams to update Facebook, Twitter and Instagram in line with the content calendar and as appropriate to other accounts
• Ensure all legal requirements (e.g., accessibility compliance) and identity standards are met

Website

• Network with THQ department members to implement ongoing website enhancements, assess and review industry best practices and offer expertise
• Meet the needs and goals of THQ departments by monitoring and updating content on the Salvationist.ca website

Creative Content

• Support adaptation of graphics/content for French language where needed
• Support team members on communications projects through all stages to meet established timelines, ensuring all media resources adhere to the organization’s brand guidelines and strategic goals
• Together with THQ program departments, assist in the preparation of training and educational tools for the territory (webinars, online training)
• Provide photography to enhance storytelling, document services, and provide for business needs (headshots) and event coverage
• Work with digital team to create print and digital assets such as brochures, posters, logos, etc.
• Ensure all creative adheres to copyright and that project release forms are completed and digitized
• Assist with creating materials for presentations, conferences and learning experiences

Video and Podcast Production

• Participate in live productions as required, including webcasts, podcasts and multi-camera shoots
• Work with the video team to write and coordinate scripts, edit titles and graphics, SRT files and provide input into final product

Special Events

• Liaise with Events Coordinator to create evites, registration, save-the-date notices, promotional materials, branding and print materials for events

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Completion of a college/university degree in journalism, marketing or public relations is required

Experience and Skilled Knowledge Requirements

• Five to seven years in related writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset

• Exceptional grammar, communication and writing skills on all media platforms

• Ability to use different types of photographic equipment and software

• Excellent working knowledge and experience in various software such as Microsoft Office, website content management systems, social media scheduling software, Google Analytics

• Understanding of social media platforms and best practices

• Working knowledge of Adobe Creative Cloud applications preferred (InDesign, Photoshop, Premiere, After Effects, Audition)

• Knowledge of AODA and other web standards

• Working knowledge of event registration tools such as Eventbrite

PREFERRED SKILLS/CAPABILITIES

• Demonstrated excellent organizational, problem-solving and analytical skills

• Outstanding time management skills and attention to detail

• Excellent project coordination skills and the ability to manage multiple priorities

• Excellent communication skills (written and verbal)

• Ability to work effectively in a team environment to meet tight deadlines

• Positive, enthusiastic, solution-focused

• Familiarity with The Salvation Army is an asset

• Flexibility to work outside regular business hours on occasion

Application Deadline: August 7, 2023

Compensation

The target hiring range for this position is $58,719 - $73,399, with the ability to progress to a maximum of $88,079. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.

Other Details

The Salvation Army will provide reasonable accommodation upon request. Please let us know if you have a need for any accommodation.

We thank all applicants and will contact candidates selected for next steps. Internal Applicants, please speak with your manager about your intentions prior to submitting your application.