Content Marketing Manager Jobs

About WCT

Established in 1991, Women in Communications and Technology (WCT) is a Canadian coast-to-coast non-profit organization that inspires and supports women to achieve their highest career potential in Canada’s tech-enabled industries.

WCT’s Vision and Mission

• Our vision is gender equality in all tech-enabled roles in Canada.
• Our mission is to empower self-identifying women to reach their full career potential.
• We do this by helping employers attract, retain and develop women leaders.

About the Role

It is an exciting time at WCT. We are currently in the middle of a strategic refresh and are developing a new roadmap for the coming years. This includes a complete overhaul of our online presence and current offerings to ensure they are relevant, engaging and meaningful to our sponsors and members.

Reporting to the Director of Marketing and Sales, our Content Marketing Manager will be responsible for organic growth, content engagement, and brand collateral. You'll work closely with key stakeholders across the organization to build a full funnel content machine that puts our members' needs first. This role is perfect if you want to dive deep into all aspects of content marketing from social media to white papers and everything in between. You're an exceptional storyteller. You possess both strong copywriting and basic design and video editing skills.

Here's how you'll make a difference:

• You will own our brand voice and position us as a thought leader: You will help us carve out a distinct voice for WCT, and work with our network of gender and diversity experts to inform our content and gradually build us a reputation as a thought leader in this space.
• You will drive more organic traffic: You will use your knowledge of SEO and social media algorithms to drive up our organic traffic. You will develop key downloadable assets that are of interest to our members.
• You will own and fully level up our social media strategy: You will manage and create content for our social media platforms (starting with LinkedIn but branching out to other channels as needed). You will create and edit micro-videos, polls, carousel posts, and other content to engage our audience. Monitor social media channels and engage in two-way conversations with our audience. You will ensure our voice is informed, has an opinion and resonates with self-identifying women in the workplace on issues that matter to them.
• You will be the lead on all copywriting: You will work to make our copy higher quality and, and keep our positioning clear. You'll be the creative and copywriter for our website and other key brand assets. Working with our key stakeholders, you will make sure our copy says who we are, what we're doing, and why members and sponsors would want to engage with us. You will take an iterative approach, refining over time as you see what gains traction.
• You will own our annual content calendar: You will work with the GTM and CS teams to develop an annual calendar of content, taking the lead on these. This will include everything from email campaigns, regular newsletters, quarterly launches, Sponsor-branded marketing materials, etc.
• You will create templates for our regional chapters to use: You will leverage tools like Canva to create on-brand templates and campaigns for our regional chapters to use.
• You will plan, create, and share compelling content across all our digital marketing channels to grow our audience, position us as a thought leader, and engage our member base: At the highest level, this role is all about developing content strategies that drive engagement, build brand awareness, and help us achieve our marketing goals.

What you bring to the team:

Note: At WCT, we know that women and equity-deserving groups may not apply to a role if they do not feel they possess all of the qualifications. Please use the below as a guide and apply if you think you would bring value to this role.

• You have significant experience using tools like Canva, Biteable or others to create high quality content.
• You have at least 3 years of content marketing experience, content creation and design and video editing experience for social media.
• You understand how to balance feedback and integrate multiple perspectives into writing copy, creating graphics, social videos, and social media posts.
• You have a strong understanding of SEO and how to write for conversion.
• You're an exceptional writer, editor and storyteller.
• You have a strong understanding of social media platforms, algorithms, and best practices.

Bonus points if:

• You’ve worked in a startup environment before and are willing to roll up your sleeves and dive in.
• You speak and write fluent French.
• You're comfortable setting up an email campaign and using some basic automation tools.
• You have knowledge of, or interest in DEI, intersectionality and gender equality.

This might be a fit if:

• You have a passion for advancing self-identifying women in leadership, including women from racialized, Indigenous, 2SLGBTQ+ and disability communities, and within male dominated industries

The details

This is a full-time role starting in July or August 2023 (exact start date TBD). We would be open to considering part-time or job-sharing for the right candidate/s, with a minimum coverage requirement of 0.6FTE.

Base salary range starts at $70,000 FTE annually, commensurate with experience. We provide a health and benefits plan, L&D stipend and work-from-home stipend. The role is eligible for 15 days vacation and additional paid time off between December 25 and December 31.

WCT works virtually with occasional in-person team meetings or co-working days, depending on your location (Canada only). We commit to creating a work environment that brings the team together in real life, where possible, for celebration, collaboration and connection. Our team is currently located across Canada with team members in BC, Ontario and Quebec. This role will need to be considerate of core EST time zone hours with flexibility to be available as required.

The Interview Process

1. 30 minute video interview with our CEO.

2. Take home assignment (approximately 1 hour of time)

3. 60 minute video interview with our CEO and a member of either our board or senior leadership team

4. Reference checks

5. Offer

6. Hire and onboarding

All recruiting activities, including interviews, and new hire onboarding will be conducted virtually as we have a remote-first working model.

To apply:

Please email your resume to [email protected] along with a cover letter indicating why the role has interested you. Applications will be accepted on a rolling basis and early application is encouraged. First interviews will begin by July 4th.

At WCT, we believe diversity is a strength, and our aim is to make sure that WCT truly reflects the makeup of the members we serve. We particularly welcome applications from women, members of racialized minorities, Indigenous Peoples, persons with disabilities, persons of various sexual orientations and gender identities.

At WCT, we also know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We’re also committed to providing an accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process, please let us know.