B2B Marketing Writer

Company Overview:

We are a leading Account-Based Marketing agency that specializes in creating effective and targeted strategies for scale up and enterprise clients. We are passionate about aligning sales and marketing efforts, and we pride ourselves in delivering customized and data-driven marketing strategies that generate real business results. We are currently looking for an ABM Marketing Writer who understands engineering-driven products, to join our dedicated team.

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We are seeking a skilled ABM Writer with an understanding of engineering-driven products to generate engaging, original content and messaging for our clients. You will collaborate with our marketing and design teams to develop high-quality content targeted towards our clients specific key accounts. You will be responsible for crafting compelling narratives that resonate with technical and executive stakeholders, demonstrating the value proposition of complex products.

Responsibilities:

1. Develop and deliver high-quality, customized content tailored towards key accounts, including messaging briefs, eBooks, white papers, case studies, email campaigns, social media posts, blogs, infographics, and website copy.
2. Understand and articulate complex, engineering-driven product offerings, transforming technical language into engaging, clear, and accessible content.
3. Work closely with the ABM strategy team to understand key account needs, insights, and objectives.
4. Align content to the buyer’s journey, ensuring the delivery of the right message at the right time.
5. Track, measure, and analyze content performance to inform future content creation and strategy.
6. Collaborate with graphic designers, SEO experts, and social media managers to create compelling multi-media content.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Engineering, Journalism, or a related field.
2. Minimum of 3-5 years experience in B2B content creation, with a focus on engineering or technical products.
3. Strong understanding of the principles of ABM, including buyer personas, the buyer’s journey, and alignment with sales.
4. Ability to understand and simplify complex, technical topics for various audiences.
5. Excellent written and verbal communication skills.
6. Understanding of various AI products on the market and which to use to optimize your time and output while increasing quality (e.g. working with Lavendar.ai for email creation)
7. Knowledge of SEO and web traffic metrics.
8. Self-motivated, detail-oriented, with strong organizational skills.
9. Proficiency in Microsoft Office, Monday.com, and HubSpot.

What We Offer:

• Opportunity to go full-time should we be a fit
• The chance to work with a dedicated and passionate team
• Competitive salary
• Opportunities for professional growth and advancement
• A fast-paced, innovative work environment

If you have a knack for creating compelling content, an understanding of engineering-driven products, and a passion for ABM, we'd love to hear from you. To apply, please submit your resume, a cover letter outlining your experience, and examples of your work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.