B2B Brand Marketing Manager (Remote - Anywhere In Canada)

Who we are?

Founded in 1966 as Canadian Survey Equipment Ltd., the Cansel Group of Companies now have over 20 locations across Canada and in California and has over 500 employees.

Cansel Group is a leading solutions provider serving engineers, contractors, architects, surveyor, farmers and all technical professionals throughout Canada and US considering its 5 specific entities:

• Cansel & CSDS : offer hardware, software, and services to provide tailored solutions to improve workflows, from field to finish. At Cansel, we sell, repair, teach, consult and find new ways to provide value to our customers with innovative technologies in consumables and solutions for Survey Equipment and Field Supplies, Mapping and GIS, Fully Integrated Drones, Wide Format Printing and more!
• BuildingPoint support Canada’s Design-Build-Operate lifecycle for Contractors and Construction Managers for solutions that merge cutting-edge innovation and practical requirements in the Canadian heavy construction industry
• Vantage creating solutions for every day farming activities, optimizing resources like fuel, seed, fertilizer or water.
• SolidCad largest Autodesk Platinum software reseller and professional services company. We specialize in software technology that supports multiple industries including Architecture, Engineering, Construction, Infrastructure, Manufacturing and Media & Entertainment.

We help organizations to measure, design, capture, transform, build and manage data leading to increased field to finish efficiency and profitability.

Position Summary

Looking for an opportunity to spread your wings and grow professionally?

If you have an entrepreneurial mindset, are excited and curious about all things marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day might include working closely with the business development or ecommerce teams to identify opportunities with your marketing director and build campaigns to reach business results. We have all kinds of exciting projects in the pipeline – the opportunities to grow and learn are endless!

In this role, you will…

Our brand marketing manager will be working on...

• Partnering with senior leadership to build a marketing strategy and plan that supports both short-term and long-term marketing objectives for our B2B sales goals, based on external market trends, competitor moves, budget and gathering feedback on own initiatives.
• Reporting on and optimizing marketing activities, including lead nurturing efficacy, and ROI to ensure campaign and program effectiveness and communicate business results
• Offering recommendations on where improvements can be made
• Organizing data extract and massmailing
• Will be dedicated on one brand but could help on another one if needed
• Collaborating with the marketing team to plan projects and deadline – and working together to keep projects on track: centralize information from sales and technical manager, challenge marketing brief, develop creative brief, follow creative and production steps, be the contact point for QA and on-going results analysis
• Owning campaigns and programs across multiple channels that drive awareness, inbound leads and conversion: emailings, ppc campaigns, display, website optimizations, traditional media, webinar, tradeshow supports, …
• Creating long-form content with support from freelancers, creating short-form content for emails, landing pages in hubspot, scripts, user and case studies, blogs, and social media as needed
• Ensuring content, and messaging to match with our target audience needs and expectations. Assessing feedback and input from sales and business leaders on what messages will influence our target markets. Improvement on dynamic content strategy with specific workflow development.

About you...

• Knowledge of and/or willingness to learn HubSpot, Salesforce, Google Analytics
• Team player, with consensus-building skills
• 5+ years B2B marketing experience
• Excellent communication skills, particularly writing.
• Comfortable working and collaborating within a remote work environment.
• Diploma or degree in Marketing or relevant field
• Datas and dynamic workflow sensitive
• Proficiency with the MS Office suite
• Bilingual preferred (English, French)
• Strong analytical skills and a data-driven mindset

Why choose us?

In addition to the strong growth culture of the company, Cansel offers:

1. Competitive compensation package.

2. Uncapped Commission incentives for the sales team.

3. Flexible extended health and dental benefits program.

4. Group Life, Short term Disability, Long Term Disability, AD&D, and Critical Illness Insurance

5. Access to on-line pharmacy

6. Company vehicle program for Sales Reps.

7. Employee Referral Program.

8. Book Club program (we will buy any book that you feel would be beneficial to assist in your professional development).

9. Free access to our online courses database.

10. Exclusive discount offers on shopping, sports, movies, travels and more through Perkopolis.

11. Preferred rates on some gym memberships.

12. Preferred rates on personal insurance.

13. Generous long service reward program.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.