Product Marketing Lead - Poe (Remote)

[Quora is a "remote-first" company. This position can be performed remotely from the North America, South America, and Europe. Please visit careers.quora.com/eligible-countries for details regarding employment eligibility by country.]

About Quora

Quora’s mission is to grow and share the world’s knowledge. To do so, we have two knowledge sharing products:

• Poe: a platform that lets people ask questions, get instant answers, and have back-and-forth dialogue with various AI language models (bots). As AI capabilities rapidly advance, Poe provides a single platform to instantly integrate and utilize these new models.
• Quora: a global knowledge sharing platform with over 300M monthly unique visitors, bringing people together to share insights on various topics and providing a unique platform to learn and connect with others.

Behind these products are passionate, collaborative, and high-performing global teams. We have a culture rooted in transparency, idea-sharing, and experimentation that allows us to celebrate success and grow together through meaningful work. Join us on this journey to create a positive impact and make a significant change in the world.

About The Team And Role

We are seeking an entrepreneurial spirited Product Marketing Lead who will be a critical part of the leadership team behind Poe. As the first dedicated marketing role on Poe, you will build out product marketing capabilities from the ground up. Because there is not an explicit product marketing team, you will have an opportunity to partner with folks from other areas for elements of execution, including a close partnership with the product team given the rapid innovation of the product and fast moving market. As Poe scales, there will also be an opportunity to build a team to continue to scale growth, if that interests you.

This role will have a huge impact in developing Poe’s brand awareness and equity in the market leading to user and subscriber growth and an engaged community. A day-in-the-life will be highly varied and span Marketing strategy and brand development, including the brand relationship to Quora, and hands-on activities in content marketing, social media, community development, connection to paid acquisition activities, and more.

Poe is on a rapid growth trajectory, and as our Product Marketing Lead for Poe, you can help us build Poe’s brand in this quickly evolving space. If you have a passion for AI, emerging technologies and product marketing, this role offers an exciting opportunity for impact.

Responsibilities

• As Poe scales, recruit and manage a high-performing marketing team
• Cultivate an engaged community around Poe and strengthen brand awareness
• Build a content marketing program including social media, email marketing, and partnership marketing
• Work closely with various teams to align marketing and product roadmaps, including: Product, Brand Design, Communications, Business Marketing, and Data Science
• Develop Poe’s marketing strategy, messaging, and brand positioning

Minimum Requirements

• Entrepreneurial spirit with a proven track record of innovating and adapting to change
• Excellent communication, writing, and storytelling skills
• Experience collaborating cross-functionally with product teams as well as building and mentoring marketing teams
• 7-10+ years of marketing experience, preferably at least partially in a fast-growing tech startup
• Track record of innovative, growth-oriented marketing initiatives
• Ability to be available for meetings and impromptu communication during Quora's "coordination hours" (Mon-Fri: 9am-3pm Pacific Time)
• Expertise in content marketing, social media, email marketing, community development, and partnership marketing

Preferred Requirements

• Analytical and data-driven mindset with experience optimizing marketing ROI
• Passion for Poe’s mission and goals
• Startup experience developing messaging, content, community, and partnerships from the ground up
• Experience growing teams in a startup environment

At Quora, we value diversity and inclusivity and welcome individuals from all backgrounds, including marginalized or underrepresented groups in tech, to apply for our job openings. We encourage all candidates who share a passion for growing the world’s knowledge, even those who may not strictly meet all the preferred requirements, to apply, as we know that a diverse range of perspectives can have a significant impact on our products and our culture.

Additional Information

Quora offers a wide range of benefits including medical/dental/vision coverage, equity refreshers, remote work reimbursement, paid time off, employee assistance programs, and more. Benefits are country-specific and may vary. For more information on benefits, visit this link: https://www.careers.quora.com/benefits

There are many factors that will determine the starting pay, including but not limited to experience, location, education, and business needs.

• US candidates only: For Colorado based applicants, the minimum base salary range is $144,000 - $165,000 USD + equity + benefits. For California, New Jersey, New York, and Washington based applicants, the minimum salary range is $170,000 - $190,000 USD + equity + benefits.
• British Columbia candidates Only: For British Columbia based applicants, the minimum base salary range is $172,500 - $192,500 CAD + equity + benefits.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Applicant Privacy Notice: https://www.careers.quora.com/applicant-privacy-notice