Team Lead, Industry Marketing

Your team's dynamic:

Ready to be part of a dynamic team? Learn how you’ll work with others to achieve the groups objectives and how you’ll be supported in this role.

Genetec’s Industry Marketing Management (IMM) team is a highly skilled group of industry marketers who bridge the worlds of technology, sales, and vertical markets (aka industries) with ease, and are experts on our buyers and the industries they work in. Reporting to the Senior Manager of Industry Marketing, this role is critical to the success of our vertical markets strategy by leading a team of industry marketing managers that supports our vertical events, campaigns and initiatives.

You are an engaged and energetic marketer whose natural curiosity motivates you to understand our vertical markets, our audiences, and buyers. You demonstrate a deep enthusiasm for market research, planning, messaging, audience acquisition, and demand generation. You are driven by technology, but also love to interact with people and are comfortable in connecting with both our existing customers and prospects in-person or online. You have a solid understanding of digital marketing and can effortlessly take advantage of the digital tools at your disposal (website, email marketing and automation, CRM lead management, SEO/SEM). And, most importantly, you care about the people on your team and strive to be a leader a leader and not simply a manager!

The Team Lead will manage the IMM team and strengthen industry marketing practice across the global marketing team and the regions we serve. The Team Lead will bring our industry narratives and sales playbooks to life, capture our go-to-market strategy for industry offerings and portfolios, and enable the wider Sales team. Along the way, the Team Lead will ensure our industry marketers continue to grow professionally, are digitally engaged, and collaborate and support the activities of the Sales, Corporate and Regional Marketing teams.

A day in the life of an Industry Marketing Team Lead:

Want to get a sense of what you’ll be handling on a daily basis? Here’s a brief overview of some of your key tasks.

• Align with the SEM, HQ and regional demand generation teams on awareness and lead generation campaigns, eg. always-on paid search campaigns
• Develop, implement and monitor the IMM team’s annual strategic plan, individual objectives and performance
• Lead a team of industry marketers and interns, ensure the practice and people continue to evolve and flourish
• Track online performance of industry related programs and assets, eg. webpage traffic, SEM performance, search engine rankings, lead generation, conversion, and qualification rates
• Own the strategic direction of industry marketing and deliverables: buyer analysis, market research, go-to-market planning, buyer journey mapping, buyer enablement, and messaging
• Work cross-functionally with Sales, Product, Regional and Corporate Marketing teams to support industry-focused campaigns, events and other activities
• Collaborate with Product Marketing to ensure alignment across processes and best practices

More about you:

Want to know if you’re a great fit for this job? Here are some job skills that can be advantageous for this role. If you don’t meet the full criteria, but feel this role is right for you, please apply!

• Comfortable working with market, business and digital data (market sizing, revenues, website traffic, leads)
• Track record of working with sales, product marketing, digital marketing, content and communications teams
• Excellent creative writing skills, ability to edit content developed by others
• Solid understanding of product or industry marketing essentials: market research, competitor analysis, messaging, content creation, sales tools development, digital and social media marketing
• Bachelor’s degree in business or marketing, or equivalent experience
• English and French proficiency (spoken and written)
• 2+ years experience leading a team of marketers, comfortable motivating and coaching people
• 6+ years of B2B software or hardware marketing experience
• Strong communication skills, comfortable presenting in front of a large audience in-person or online
• Demonstrated understanding of the stages of the buyer journey and the development of buyer enablement tools

Great if you have:

• Experience with marketing automation, CRM, lead management, and Account-Based Marketing (ABM)
• Knowledge of software solutions, IP networking and security technology, Software as a Service (SaaS)
• Previous experience as a product or industry marketing manager in a B2B technology environment
• Comfortable data and analytics tools, eg. Microsoft PowerBI, Google Analytics, SEMrush, or equivalents
• Pragmatic Marketing certification, an MBA, or equivalent

Let’s talk perks!

• Work-life balance with a flexible working schedule
• Onsite fitness facility with personal trainer
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Free, unlimited coffee
• Attractive compensation package
• Private, free parking for all employees
• Training Tuition Reimbursement Program

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm!

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.