Industry Marketing Manager Jobs

Your team's dynamic:

Ready to be part of a dynamic team? Learn how you’ll work with others to achieve the groups objectives and how you’ll be supported in this role.

Genetec’s Industry Marketing Management (IMM) team is a highly skilled group of industry marketers who bridge the worlds of technology, sales, and vertical markets (aka industries) with ease, and are experts on our buyers and the industries they work in. Reporting to the Senior Manager of Industry Marketing, this role is critical to the success of our vertical markets strategy by leading a team of industry marketing managers that supports our vertical events, campaigns and initiatives.

You are an engaged and energetic marketer whose natural curiosity motivates you to understand our vertical markets, our audiences, and buyers. You demonstrate a deep enthusiasm for market research, planning, messaging, audience acquisition, and demand generation. You are driven by technology, but also love to interact with people and are comfortable in connecting with both our existing customers and prospects in-person or online. You have a solid understanding of digital marketing and can effortlessly take advantage of the digital tools at your disposal (website, email marketing and automation, CRM lead management, SEO/SEM).

The Industry Marketing Manager (IMM) will ensure that our industry message is being told consistently and integrated into marketing activities across the globe. The IMM will bring our industry narratives and sales playbooks to life, capture our go-to-market strategy, launch new industry-tailored offerings, position industry portfolios, develop sales tools, and enable the wider sales team.

A day in the life of an Industry Marketing Manager:

Want to get a sense of what you’ll be handling on a daily basis? Here’s a brief overview of some of your key tasks.

• Key player in the go-to-market (G2M) planning, marketing strategy, outbound messaging and launches of our vertical offerings
• Align with the SEM, HQ and regional demand generation teams on awareness and lead generation campaigns, e.g. always-on paid search campaigns
• Create targeted internal & external sales tools such as industry playbooks, presentations, selling guides, webinars, demo videos, courses, industry battlecards, and more
• Responsible for researching assigned industries and developing effective messaging that you help to adapt to different sales, and regional contexts
• Manage all industry content, including industry sections of the website (evaluating page performance and conversion)
• Track online performance of industry related programs and assets, e.g. webpage traffic, SEM performance, search engine rankings, lead generation, conversion, and qualification rates
• Capture our buyer personas, write targeted value propositions, and design sales enablement tools

More about you:

Want to know if you’re a great fit for this job? Here are some job skills that can be advantageous for this role. If you don’t meet the full criteria, but feel this role is right for you, please apply!

• Excellent Microsoft Office skills (Powerpoint, Excel, Word)
• Track record of working with sales, product marketing, digital marketing, content and communications teams
• Bachelor’s degree in business, marketing or equivalent experience in marketing
• Comfortable working with market, business, and digital data (market sizing, revenues, website traffic, leads)
• Very strong written and verbal communication skills, comfortable presenting in front of an audience
• A minimum of 3+ years of marketing experience as a product marketing manager or industry marketing manager, or in a field-facing role like field marketing, business development, sales or inside sales
• Hands-on experience in one or more areas: sales enablement, market analysis, G2M planning, digital marketing and promotions
• Very strong command of the English language (mandatory), second language an asset

Great if you have:

• Recording or delivering live demos of software products
• Pragmatic Marketing training, an MBA, or similar certificate
• Platform experience: CRM (e.g. Salesforce or Microsoft Dynamics), Marketing Automation (e.g. Marketo, Pardot, MailChimp), or Web CMS (e.g. Adobe AEM, WordPress)
• Experience as a product marketing manager or industry marketing manager, or in a field-facing role like field marketing, business development, sales or inside sales

Let’s talk perks!

• Attractive compensation package
• Private, free parking for all employees
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Onsite fitness facility with personal trainer
• Free, unlimited coffee
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm!

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.