Global E-Learning Marketing Coordinator

LCI Education is a diverse learning community of 12 select higher education institutions with 23 campuses on 5 continents, and 2,000 colleagues involved in educating over 20,000 learners worldwide each year.

LCI Education also provides solutions to workforce challenges with adaptive digital learning options and much more. LCI Education harmonizes its programs from one country to the next, promoting greater flexibility and life-ready learning experiences, better control over the quality of its services, and deeper respect for the various cultures with which it works. LCI Education has been named one of Canada’s Best Managed Companies.

The Global E-Learning Marketing Coordinator's role is to support the Senior Director OPM (Online Program Management) on projects focused on promoting and scaling current and future LCI Education online programs and courses. It implies collaborating with regional marketing leads and campus stakeholders to ensure that online promotional, event and advertising strategies are deployed and that the brand image is respected. The Global E-Learning Marketing Coordinator is responsible for coordinating various digital marketing projects, producing online marketing content and monitoring campaign results.

Location : LaSalle College Montréal

Responsibilities

• Follow up on partnership agreements;
• Prepare reports via the CRM;
• Collaborate with players in the organization to continuously improve processes and brand positioning;
• Ensure brand is respected throughout all promotional material and activities;
• Prepare and send email blasts;
• Participate in the planning and coordinating of E-Learning events, promotions and advertising activities for the recruitment of online students globally (digital media, events, web, SEO/SEM, social media, email marketing etc.) and the production related to these activities;
• Follow and analyse website performance with Google Analytics and prepare performance analysis reports from the CRM;
• Manage quotes, purchase order requests and order marketing material from various suppliers;
• All other related tasks.
• Update website content using the web content management platform;
• Participate in the development and coordination of special and one-time projects;
• Manage online marketing material inventory;
• Collaborate with the different departments of the organization to feed the creation of content.
• Manage project and event budgets;
• Follow and analyse the results of campaigns;
• Write, prepare and update E-learning marketing English communication and material.
• Manage Social Media outlets (Facebook, Instagram, Snap Chat, Linked In, Youtube, Tik Tok, etc.) and animate communities;

Personal And Professional Skills

• Mastery of the Microsoft Office suite;
• Active user and extensive knowledge of social media platforms (Facebook, Instagram, LinkedIn, YouTube, Tik Tok, etc.);
• Excellent oral in English and French. Spanish a plus;
• 2-3 years experience in marketing or communication or similar position;
• Bachelor’s degree in communication, marketing, business administration: marketing profile or equivalent;
• Knowledge of CRM;
• Strong writing and communication skills;
• Written fluency in English;
• Very comfortable using technology (knowledge of Ed Tech a plus).

Benefits

• Competitive salary;
• Group insurance, including EAP and telemedicine;
• Continuous training program;
• Health and wellness program (including yoga and cooking classes);
• Hybrid position;
• Company located in downtown Montreal, ideal for public transportation.
• On-site daycare;
• Transportation allowance;
• Permanent full-time position;
• Retirement savings plan;
• Constantly growing network;
• International company established for over 60 years;

Do you want to contribute to innovative projects in collaboration with teams from all sectors? Do you dream of working for a Quebec-based company with a global reach? Do you want to join a diversified and human team that looks to the future? What are you waiting for? Please note that only selected candidates will be contacted.

LCI Education is an equal opportunity employer and members of the following target groups are encouraged to apply: women, person with disabilities, native people, visible minorities and ethnic minorities. If you are an applicant/person with a disability, you can receive assistance with the screening and selection process upon request.

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