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Team Lead E-Commerce Jobs

Company

L'Oréal
Address Montreal, Quebec, Canada
Employment type FULL_TIME
Salary
Category Personal Care Product Manufacturing,Manufacturing
Expires 2023-07-29
Posted at 10 months ago
Job Description
Oversee the brand’s online sales and development of an excellent user experience and customer journey.


  • Activates the right business drivers by tracking and drawing conclusions from specific ecommerce KPIs (unique visitors, conversion rate, AOV, frequency, yearly spend, etc.) to ensure profit optimization while preserving brand image, tone of voice and equity
  • Ensures that the brand presence and journey online is consistent with overall brand standards and strategy in collaboration with DMI
  • Defines the yearly roadmap vision (awareness, acquisition, conversion) for all three sites at every step of the funnel (inbound traffic, on site, post purchase) and oversees daily calendar (promotions, channels, financial trends & forecast, promotional allowances) as well as reporting
  • Drives relationship with partners (Marketing, Social, PR) to ensure synergies between the brand’s own digital activities and those of the retailers (product launches 360 plan, forecasts based on data, consumer knowledge, acquisition sets, GWPs, USP of D2C, etc.)
  • Manages, upskills and develops two ecommerce specialists
  • Manages digital budget (D2C & e-retailers)
  • Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site with an innovative mindset (new services, influencer collaborations, new site versions, etc.)
  • Drives customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
  • Adapts strategy to fit with the nuances of local ecommerce markets and leverages best practices across geographies
  • Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase


You Posses


  • You posses excellente communication and presentation skills.
  • 3-5 years of experience in managing e-commerce
  • A bachelor’s degree in a business-related field
  • You excel in analysis, problem solving and creativity


L’Oréal Canada is an equal opportunity employer for all.