Manager Of Content Marketing

About Pressbooks:

We are a small team working together to build software that supports new models for publishing with a focus on web-first books, optimized for learning. Originally grounded in the open source world, we are passionate about creators having full control over their content, open education, and the intersection of books and digital technology.

We’re a self-sustaining business with a growing list of happy enterprise SaaS clients in Canada, the United States, and beyond. Our versatile publishing platform is used by colleges, universities, and other educational communities around the world to create and adapt textbooks and other learning materials that are accessible, interactive, and low-cost or free to students. We care deeply about customer success and supporting the educational communities that rely on our products.

We are a fully remote company with folks working across North America. Our team is welcoming, compassionate, and committed to maintaining a safe and encouraging environment for people of all racial backgrounds and gender identities. Our innovative four-day work week, vacation time, and sick or care leave policies are designed to support healthy engagement with work and space for a satisfying life outside of it.

About the Role:

Pressbooks is in a unique market position. We are considered essential infrastructure within the open education community–a small but growing niche within higher education–where our customers adore us. Because our versatile publishing platform can be invaluable to many parts of an educational organization, we’re excited about the opportunity to grow within and beyond our established base. In this role, you will help academic leaders, educators and learning technologists understand how Pressbooks supports digital learning innovation and equitable student success.

We are looking for a Manager of Content Marketing who is gifted at creating content that speaks to the needs, pain points, priorities and aspirations of our target audiences, resulting in relevant, and highly motivating positive brand experiences with Pressbooks. We seek someone who builds great rapport with customers by collaborating with them to tell their stories about what Pressbooks makes possible. Pressbooks is in the enviable position of having many happy customers who are passionate about what our platform helps them accomplish. This is an untapped goldmine we expect the content marketing function to leverage fully to demonstrate thought leadership and alignment with industry trends and innovation.

As Manager of Content Marketing for Pressbooks, you will be responsible for creating, managing, and promoting high-quality content that drives lead generation, engagement, education, and conversion. You will work closely with the marketing team and other departments to develop and implement an editorial calendar and content strategies that align with our business goals and objectives, including Account Based Marketing (ABM) tactics that drive growth among high-value accounts. Your role will involve creating and repurposing various types of content to support marketing and sales objectives, such as blog posts, articles, interviews, videos, one-pagers, whitepapers, case studies, social media content, infographics, how-to materials, webinars, conference presentation proposals, and more.

You’ll join a small but highly capable team and will report to the Vice President of Growth and Strategy.

About You:

You are a fountain of creativity, and you love channeling your creative energy into content that inspires, educates, and motivates action. You are a versatile and capable communicator, and you enjoy finding productive ways to repurpose content for different channels and goals across the customer journey. You work quickly and reliably deliver high quality work. You have excellent organizational and people skills. You are determined and self-motivated, with a passion for learning and education. You are eager to deepen your understanding of the market dynamics your customers face because learning sparks new ideas for content creation. You approach problem-solving with curiosity, creativity, and an openness to experimentation. You get excited about using data to figure out what’s working (or not working) and how to improve and work smarter.

You thrive working with a small, collaborative and growth-focused team. You work well with others and are skilled at managing your time and attention productively in a largely autonomous remote work environment.

Responsibilities:

• Contribute to coordinating support for industry events and conferences.
• Develop and execute a content marketing strategy that fuels growth with current and new customers, including key accounts for our Account Based Marketing strategy.
• Conduct keyword research and optimize content for search engines to increase organic traffic and visibility for Pressbooks.
• Monitor the competitive landscape and content marketing best practices to continually improve Pressbooks' content strategy and marketing effectiveness.
• Collaborate with our designer to create visually appealing and engaging content assets such as infographics, videos, one-pagers, customer success stories, newsletters, and other multimedia formats that effectively convey Pressbooks’ value proposition.
• Produce and manage content across Pressbooks’ marketing channels, ensuring content is optimized for each platform, target audience, and stage of the customer journey.
• Stay up-to-date with industry trends and landscape in order to position Pressbooks as a thought leader supporting customers’ goals and priorities.
• Strategize, brainstorm, and collaborate with company leaders and customer-facing team members around how content marketing activities Pressbooks meet its goals for revenue growth, market engagement, and customer success.
• Direct Pressbooks’ processes and best practices around digital content management.
• Create high-quality, engaging, and informative content that resonates with our target audiences, generates growth among current and new customers, and establishes Pressbooks as a thought leader.
• Manage, maintain, and execute on an editorial calendar that drives Pressbooks messaging, sales, and marketing goals with target audiences.
• Use analytics tools to measure the effectiveness of content and make data-driven decisions to improve performance.

Requirements

• You have experience with tools for building and managing websites (e.g. Wordpress or similar)
• You have strong organizational and project management skills with the ability to handle multiple projects simultaneously.
• You have a bachelor's degree in marketing, communications, English, humanities, or a related field.
• You have experience with SEO best practices and keyword research.
• You have 4+ years of proven experience in content marketing, with at least two years in B2B content marketing, preferably in edtech or a related industry.
• You have strong writing and editing skills with experience in creating a wide range of content types, including website and blog content, articles, videos, webinars, case studies, one-pagers, emails, social media, etc.
• You have strong analytical skills with experience in using data to drive content strategy.
• You are proficient with Google Workspace applications (Docs, Sheets, Slides, email, calendar, etc.)
• You have excellent communication and collaboration skills with the ability to work cross-functionally across multiple departments.
• You have experience with marketing automation tools (e.g. Hubspot or similar) and content management processes, systems, and strategies.

Nice to Have

• Knowledge of the education, higher education industry and/or publishing industry
• Experience with visual, graphic, and/or web design and related toolsets
• Proficiency using commercial CRM solutions to support marketing activities
• Familiarity with HTML, CSS and/or other web design languages and specifications
• Experimentation and/or experience using AI tools to boost productivity.
• Proficiency with Wordpress and/or Pressbooks
• Familiarity with learning technologies such as learning management systems, digital courseware, digital publishing, or similar.
• Experience coordinating support for industry conferences and events.
• Experience with account-based marketing (ABM) strategies and tactics for building relationships and moving accounts through the customer journey
• Familiarity with Scrum methodology

Benefits

• Extended health care, including dental and vision
• Monthly internet allowance,
• Yearly book allowance,
• One-time work-from-home stipend,
• Yearly tech allowance,
• 4 weeks of vacation and time off during the December holidays
• 4-day work week, with Fridays off
• Generous benefits package that includes:
• Employee assistance program (legal, financial and career)
• Group RRSP
• Yearly wellness allowance,
• 24/7 telehealth services

memberships to discount platforms.

What to expect once you apply:

After initial screening for qualifications, you will be invited to join a 30-minute intro call with our recruitment team, during which we will walk you through the team’s mission, the role, and the interview process.

Following the intro call, we will invite selected candidates to advance to a one-hour interview with the hiring manager. Semi-finalists will be asked to demonstrate their skills by completing a blindly-scored project-based assignment. Finalists will be invited to an additional 1-hour interview with members of your future team.

Job Type: Full-time

Experience: Minimum 4 years prior content development and marketing experience required, with at least 2 years in B2B content marketing; portfolio of sample work will be requested

Location: Canadawide remote