Marketing Director, Remote, Blockchain, $60K-$80K Base, Ai, Content, Digital And Direct Response Marketers

Marketing Director, Remote, Blockchain, $60k-$80k base, AI, Content, Digital and Direct Response Marketers

My client are looking for a Marketing Director with experience in blockchain startups and a desire to contribute to the fast-paced world of a profitable, scaling infrastructure. Someone who can help them increase their reach and generate leads.

This role is only for online content marketers, digital marketers, and direct response marketers. They will build a team around you over time, but you must come ready to grind and build out campaigns.

As the Marketing Director;

• Scheduling out the timelines of projects and ensuring execution. You’ll need to understand the details of what’s needed, so you can plan out the full project. We use Gitlab. We’ll help you with this!
• Working closely with our internal team on launch strategy. You’ve got the support of great developers and a savvy designer.
• Improving and setting up sales funnels on our site and with Hubspot. You don’t need to be a programmer, but you need to become proficient with the click-to-build features of both services. We will get you started, but you’ll need to put in the time to understand our tools.
• Researching competitors and aggregating best practices and recommendations.
• Leading quarterly planning sessions. Hosting weekly marketing calls. Joining the C-suite for yearly strategic planning.
• Heavy emphasis on direct response marketing. We want to know explicitly which campaigns convert prospects to leads, then improve our poor-performing campaigns to generate more transformation and sales. We use Hubspot & Google Analytics, open to similar products.
• Working side-by-side with the Executive team and Sales leadership to set global strategy for all marketing, including (but not limited to) content marketing, on-page and off-page SEO, email marketing, paid advertisements, and live events.
• You’ll be the leader of our marketing team. You will support the team in meeting their job objectives, and supporting them in developing their skills. You will be accountable to making sure they get the work done.

Requirements

• You can write sales copy that is persuasive.
• Must be extremely good at digital marketing and direct response marketing.
• 5+ years experience with marketing; specifically - we want to know about 4 marketing campaigns you’ve managed and deployed. Be prepared to present your sales funnels, KPIs, ROIs, etc.
• Be results oriented. You are inspired and driven by growth metrics.
• 2+ years in Web3
• At least 2 years experience leading a team. Bonus if you managed this team digitally.