Director, Marketing - Derma And Healthcare

Eucerin and Aquaphor are leaders in the therapeutic skincare market, bringing science and medical expertise to millions of consumers. This position reports to the Vice President of Derma, North America and it is key for the long-term development of the brand ambition to further accelerate within dermo-cosmetics segments. As the successful incumbent you will bring your skincare expertise to become the driving force and point of reference for the category. This position is responsible for creating the long- term strategy and product pipeline for the brand including close collaboration with the global strategy, R&D, and medical marketing teams. You will identify strategic consumer segments and audiences, white space assortment opportunities, retail expansion areas both online and offline, and manage all aspects of the commercial business that are critical to be successful in this dynamic role.
This position will also be leading the Business Unit of Health Care - Elastoplast in Canada. Elastoplast is a global leading wound care & sport injury brand that offers you smart products via top-notch innovations to heal wounds, protect, and care for the skin for more than a century (since 1882). A worldwide brand been sold in countries from Germany to China, UK, Australia, Mexico, and Argentina under the brand names Hansaplast, Elastoplast and Curitas. At Elastoplast, we want consumers to enjoy an active everyday life without interruptions and always keep going, no matter what.
You will be a member of the North American Derma, Healthcare and the Canada business leadership team. This role includes management responsibilities for a team of 2 brand professionals as well as a medical sales professional, who manages our nationwide medical sales force to fulfill the ambitious growth targets of the brand.
Responsibilities

• Responsible for P&L management driving both top- and bottom-line financial decisions, lead development of brand financial building blocks, annual financial planning process, S&OP demand review meetings and accountable for the brand forecast, budget management and T&E. Collaborate with Sales to optimise pricing strategies
• Identify gaps within the portfolio and lead internal product development initiatives
• Develop and implement a cohesive marketing plan to increase brand awareness
• Build and lead the development and execution of marketing strategies and campaigns that drive the products commercial objectives, including pre-launch, launch, and in-market business management
• Build networking with key stakeholders to support corporate growth initiatives and build brand awareness

You will also...

• Drive implementation of integrated cross-functional business plans including strategic value proposition development that links differentiated clinical data, relevant patient support services, access and marketplace understanding; Develop tailored engagement plans with unique stakeholder types
• Support Medical Marketing Management team to translate consumer/retail business activities to their own and find synergies in connecting with professionals
• Monitor and measure key initiatives, marketing campaigns and realign when necessary; provide guidance and ideas to organise marketing events
• Work cross-functionally with Finance, Sales, Supply Chain, Legal, Medical, and Regulatory Affairs, as well as external agencies and suppliers in development and support of initiatives
• Track competitor activities and assist in the preparation of messaging to ensure the commercial team can effectively position products
• Conduct market analysis to identify challenges and opportunities for growth
• Manage team: Set goals, prioritise marketing projects and be the culture’s ambassador

Additional Information
Caring for skin means caring for people.
It all started with a pharmacist and a dream 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and Nivea — focused on providing innovative, clinically-proven and safe skin solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.
At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.
Experience, skills and competencies that lend themselves to this role
We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.
You will find a welcoming workplace that offers personal and professional growth for all individuals

• A collaborative culture that leads with care, trust, simplicity and courage
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• Nimble teams that enjoy challenging work and the ability to make an impact
• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported

Unique Benefits That Consider The Whole Person
We understand that you have a life outside of work, and we support you with unique benefits including:

• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Dynamic work model – a hybrid of in-office collaboration (3 days/week) and remote focused work days
• Comprehensive Wellness and Benefits program
• Summer Friday hours
• Generous and flexible vacation policy