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Director, Product & Customer Marketing
Company | Absorb Software |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Category | E-learning |
Expires | 2023-07-28 |
Posted at | 10 months ago |
"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." - Mark Lynch, Director, Digital Marketing
- Help drive renewal, upsell, and expansion revenue with targeted, persona-appropriate marketing programs, working closely with our demand gen and marketing ops functions to ensure cohesive execution
- Develop meaningful relationships with key customer advocates to support strategic initiatives from public relations to demand generation and value selling
- Strategize and work closely with Customer Success to improve net retention and reduce churn
- Manage the production of written customer success stories and video testimonials
- Blog about customer stories and work with the social media team to promote new stories
- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Absorb LMS within strategic accounts
- Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
- Minimal travel, both domestic and international, will be required
- Strategize with internal stakeholders what best in class advocacy looks like for a particular business unit and show progress toward that strategy
- Partner with marketing and customer success on customer events, including advisory boards, user groups, and webinars
- Regularly communicate metrics of success and insights for improvement
- Managing Absorb reference customers who will act as advocates to promote broad market awareness for Absorb LMS, support the sales cycle and accelerate deal closure including but not limited to written success stories, video testimonials, PR pitches, presentation material, and speaker management
- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
- A results focused mindset. Prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on delivering to business needs.
- Deep understanding of SaaS customer and product data to identify the optimal paths for engagement and adoption
- Experience crafting strategy into action across customer advocacy and marketing pillars of engagement, adoption, expansion pipeline, and advocacy
- 10+ years of customer marketing experience for B2B software companies
- Absorb LMS, Google Analytics, Marketo, Salesforce, ZoomInfo, LaneFour, Outreach, Drift and beyond
- Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Employee driven DE&I programs
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- Endless opportunity for career growth and internal mobility
- We achieve exceptional results by genuinely caring about each other and the work we do
- We’re united, and we grow through our commitment to elevating continual learning!
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