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Product Marketing Manager Jobs
Company | Matrox Video |
Address | Dorval, Quebec, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Appliances, Electrical, and Electronics Manufacturing,Computer Hardware Manufacturing,Software Development |
Expires | 2023-09-02 |
Posted at | 9 months ago |
Position Summary
- Participate in events and tradeshows to promote Matrox products.
- Work with Marketing to create compelling content (e.g., blog posts, product videos, webinars, case studies) that showcases the unique features and benefits of our solutions and drives customer engagement.
- Interact with industry influencers, partners, media outlets, and customers, leveraging their insights to refine our marketing approach, optimize the product’s visibility and ensure market relevance.
- Collaborate with the Product Managers to analyze market trends and conduct competitive analysis to identify opportunities and threats, as well as to guide product positioning and messaging.
- Develop and execute product messaging and positioning framework, product launches, and ongoing championing of Matrox Video solutions.
- Collaborate closely with the Product Managers, Sales and Engineering teams to gain a deep understanding of our products and technologies, ensuring alignment across all aspects of product development and promotion.
- Support sales and channel partners with product training and customer-facing presentations to help drive adoption and growth of our solutions.
- 5+ years of product marketing experience and/or in a relevant technical role, ideally in the video or technology sector.
- Self-starter who thrives in a fast-paced environment and can manage multiple priorities simultaneously.
- Ability to work cross-functionally and collaborate effectively with teams, both internal and external.
- Strong analytical skills and the ability to leverage data to inform decision-making and drive results.
- Bachelor's degree in marketing, business administration or a related field.
- Exceptional written and verbal communication skills, with the ability to create clear, concise, and engaging content.
- Familiarity with video technologies, such as encoding, streaming, or video editing.
- Valid passport and ability to travel internationally.
- Experience in broadcast, post-production, video streaming, KVM and AV/IT markets.
- Proven track record of successfully launching and promoting products in the B2B market.
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