Bu Marketing Specialist Jobs

Join Amcor and you can be part of the team that makes the packaging of the future better for people and our planet.
Here at Amcor, we work together every day to make a positive impact on the lives of millions of people across the globe by providing packaging for essential products, including food, beverages, pharmaceutical, medical, home and personal care. We are sustainability leaders in our industry, and we were the first global packaging company to commit to making all our products recyclable or reusable by 2025. In addition, our products play a vital role in a circular economy as we are working toward 30% recycled material across our portfolio by 2030, and we are one of few packaging companies committed to using science-based targets and achieving net zero emissions by 2050.
We are always looking for talented and passionate individuals who are motivated to make a difference. Working at Amcor means you will have a unique opportunity to be a part of an organization that is committed to innovating and driving new solutions to create more sustainable packaging solutions.
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Job Details
Position Job Title: BU Marketing Specialist
BG and BU: Amcor Flexibles Europe, Middle East & Africa
Function: Marketing
Location: Open Location (UK, Germany, Spain, Italy, Poland, France)
Line Manager’s Job Title: Marketing Manager
Advertising Legal Entity: Amcor Group GmbH, Zurich/Switzerland
Work contract Legal Entity: Contract will be issued accordingly with legal requirements and legal entity of the hiring country
Contract Type: Permanent
Responsible for managing the selected product categories within Meat business unit. Product range is flexible packaging, sold to brand owners, and private label manufacturers big and small across Europe. Develop where to play and how to win marketing plans & value propositions grounded on sharp identification of customer needs and market trends. Draft and execute go-to-market strategies in close collaboration with customers; manage product portfolio, product life cycle and innovation funnel; lead new product development and launches, conduct market and competitive intelligence research leading to leads identification and qualification.
Job Dimensions & Scope
Process: Long term planning, short term execution
Complexity: Coordination with Cross-functional team (Sales, Commercial, R&D, Operations, Finance)
Staff: no direct reports
Scope & Geographical spread: EMEA
Principal Accountabilities
Planning and implementation

• Prioritize initiatives to meet financial and strategic marketing objectives for selected categories
• Participating in delivery of strategic marketing plans that cover 5 years
• Play active role in the internal alignment and implementation of those plans in market

Cross functional leadership in managing vertical profitability

• Work with all stakeholders across Europe to support vertical marketing plans. Collaborate with North Americas’ product and marcom teams.
• Become specialist of the Meat, Poultry, Fish & Seafood flexible packaging product categories – help setting and executing vertical direction and goals, participating in management of the entire product life cycle from strategic planning to tactical activities, engaging all relevant stakeholders
• Supporting Sales team with customer presentations and negotiation processes
• Manage the products and the product concepts in the Meat, Poultry, Fish & seafood vertical, ensuring the best product mix to maximize financial performance (profitability and growth), balancing regional and site perspectives

Innovation and Value Proposition

• Proactively take part in the design platform innovation in a way that supports profitability and growth across the product lifecycle
• Participate in product development vertical teams (R&D) to design and validate innovation concepts that address customer and consumer needs
• Build unique selling propositions that support innovation concepts showing consumer benefits and advantages vs. competition

Market Research / Business Intelligence

• Recommend appropriate action course for selected products, align the team and translate decisions into actionable marketing plans
• Manage Amcor product life cycle
• Share market analysis with relevant stakeholders on an ongoing basis (e.g. market size, growth/decline, competitor shares, competitor analysis, customer insight summaries)
• Acquire solid understanding of customers’ and consumers’ current and future needs in the Meat, Poultry, Fish & seafood industry
• Work alongside sales and technical community to monitor latest industry and competitive products
• Pro-actively evaluate product portfolio needs

Lead generation mapping

• Map and prioritize growth opportunities, both at existing and new customers, for the Sales and Business Development team to act upon
• Participate to lead generation through content creation, such as external webinars or conferences

Development of powerful external communication plan

• Act as a brand ambassador
• Contribute to the creation of content pipelines for Meat, Poultry, Fish & Seafood segments, supported by Marketing Communications
• Provide clear inputs to Marketing Communications to support the development of content pipelines, such as vertical trends, marketing strategy, target audience, key buying factors and, focus products and services

Qualifications/Requirements
Formal Qualifications and Experience

• University Degree in a business-related field or MBA, specialisation in Marketing and/or Product Management preferred
• Fluent in English, another European language as an advantage
• Demonstrated success with key marketing processes (e.g. strategic planning, competitive analysis, market research, new product development and launch, pricing strategies etc.)
• Product knowledge and previous experience of the food packaging industry is a clear plus
• Proven track record in aligning and maintaining organizational focus on Customer, new product introductions and product portfolio management
• Marketing and product management experience in an international FMCG, durables, B2B2C matrix environment

Job Specific Skills And Abilities

• Ability to simplify complex issues and creativity to think outside the obvious solutions
• Strong presentation skills
• Demonstrated ability to thrive in a large, complex and evolving organization and to deliver against deadlines while managing multiple priorities in a dynamic and global environment
• Demonstrated hands on financial planning & business case acumen
• Project management with the ability to define and implement a marketing strategy
• Excellent interpersonal and communication skills, ability to communicate effectively with different stakeholders at all levels and across all the functions of the organization

Amcor is a global leader in developing and producing responsible packaging solutions for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly lighter weight, recyclable and reusable, and made using an increasing amount of recycled content. In fiscal year 2022, 44,000 Amcor people generated $15 billion in annual sales from operations that span 220 locations in 43 countries. NYSE: AMCR; ASX: AMC