Trade Marketing Director – Spirits

In collaboration with all other functions, the Trade Marketing Director is responsible for the development and implementation of comprehensive marketing strategies to drive brand awareness, market share, and sales growth for Spirits brands across all markets. He or she oversees establishing the direction on how the programs will be executed across the different retailers to enable best-in-class execution at store level.

Responsibilities

• Work with cross-functional teams, providing strategic & tactical coordination that will enable strong execution
• Market Analysis: Conduct market research, analyse industry trends, competitor activities, and consumer insights to identify opportunities and provide strategic recommendations for brand positioning, pricing, and distribution strategies.
• Relationship Management: Build and maintain strong partnerships with key trade customers, distributors, retailers, and other stakeholders to drive mutually beneficial business opportunities and foster long-term business growth.
• Cross-functional Collaboration: Collaborate closely with internal teams such as Sales, Consumer marketing and Customer Marketing to ensure effective execution of trade marketing initiatives and alignment with overall brand strategies.
• Client Management: Build strong relationships with clients, understand their business objectives, and collaborate on developing marketing plans aligned with their brand positioning and goals.
• Strategy Development: Develop and implement comprehensive trade marketing strategies to drive brand awareness, market share, and sales growth for spirits brands across national markets.
• Industry Expertise: Stay updated with the latest trends, regulations, and best practices in the spirits industry, actively participating in industry events, conferences, and networking opportunities.
• Budget Management: Develop and manage trade marketing budgets, ensuring optimal allocation of resources to maximize ROI and achieve business objectives.
• Trade Promotion Planning: Design and execute trade promotion programs, including trade incentives, point-of-sale materials, merchandising strategies, and sales support materials to enhance brand visibility and drive sales in the spirits industry.
• Communicate retailers’ priorities/opportunities to sales Key Account Director to ensure strategic planning

Education & Experiences

• WSET Certification (strong asset)
• Minimum Five (5) years of experience managing Trade Marketing for multi-million-dollar brands
• Bachelor’s degree in business administration, marketing or equivalent
• Experience in the alcoholic beverage industry (strong asset)