Trade Marketing Director – Spirits Jobs

Setting up standardized management reports to track business performance across customers and products, and provide ad hoc analysis where required

Keeping track of sales trends and patterns, deliver sales forecast and support the distributor inventory management

Manage the vast set of data that the company receives from different sources and generate meaningful insights.

As Trade Marketing Manager you will have to:

manage the vast set of data that the company receives from different sources and generate meaningful insights.

Preparing sales presentations and sales support materials for the various initiatives (new product launches, new promotions, tailor made instore activations)

Strong analytical skills and fluent abilities to work with data in Excel.

Develop and maintain ongoing marketplace and competitive knowledge, including product assortment, placement, pricing, and promotional activity.

Experience working with Nielsen data a strong plus.

Develop and enact strategies for operational in-store excellence and timely execution of promotions, POS, and customer focused activities.

Lead monitoring and reporting of top priority product, promotions, and media performance.

Empower the sales team with appropriate selling materials for key marketing initiatives and new product launches.

Manage marketing campaigns and plans

• Cafeteria service offering full meals.

Gérer les campagnes, et les plans de mise en marché

Développer des stratégies marketing alignées avec le positionnement des marques

Créer et coordonner des contenus de formation sur les produits destinés aux détaillants nord-américains.

Analyser les performances du portefeuille de produits et fournir des recommandations pour l'évolution stratégique des gammes ;

Leadership experience in a marketing team, including brand definition, audience segmentation, channel diversity, planning, execution, attribution, and content management.

4+ years’ experience in a retail marketing environment and content management, preferably with a Tier 1 brand.

Creating and executing an annual trade marketing plan that supports account management strategies and delivers business objectives.

Support account management team in strategic selling of programs.

Manage the planning and execution of key customer and consumer events.

Excellent verbal, written, and presentation skills with the ability to communicate technical concepts in a non-technical manner.

Responsible for revenue management and inventory planning/logistics

Develop strong relationships with the Liquor Board’s category managers, pricing and marketing departments

Manage forecast, account budgets and own key performance indicators (KPI’s)

Minimum five (5) years of experience managing a Sales Team and Retail partners at a National level

Experience in the alcoholic beverage industry (strong asset)

Lead contact at Dandurand for all interactions with the different retail partners nationally

Budget Management: Develop and manage trade marketing budgets, ensuring optimal allocation of resources to maximize ROI and achieve business objectives.

Minimum Five (5) years of experience managing Trade Marketing for multi-million-dollar brands

Experience in the alcoholic beverage industry (strong asset)

Communicate retailers’ priorities/opportunities to sales Key Account Director to ensure strategic planning

Work with cross-functional teams, providing strategic & tactical coordination that will enable strong execution

Bachelor’s degree in business administration, marketing or equivalent