Trade Marketing Manager Jobs

Freudenberg Household Products (FHP) is the consumer products and professional cleaning product division of the Freudenberg Group – a multi-billion dollar, multi-national, privately held organization headquartered in Germany. The Freudenberg Group employs some 50,000 people in 60 countries worldwide and generates sales of over 10 billion euros. Freudenberg has businesses in the automotive, medical device, battery and fuel cell division and focuses on continuously developing new technology in every sector.

In some parts of the world, the division is known as Freudenberg Home and Cleaning Solutions (FHCS) and has individual operating companies in many countries, employing more than 3,200 people and hosting a distribution network in 35 countries. Our vision, making our world cleaner, includes a mission of providing superior home and cleaning products that are built to last for consumer households and professional cleaners.

O-Cedar is the well-established brand of FHCS in the United States. The products have more than 115 years of history in the US market and O-Cedar is the number one brand in the durable floor cleaning category in the US. O-Cedar products can be found in many retailers such as Walmart, Target, Home Depot, Costco and Amazon. In Canada, the brand is known as Vileda. It is the strength of our leading brands such as Vileda and O-Cedar that we continuously reinvent our solutions to make the consumers’ lives easier.

Our Vileda Professional team develops and manufactures leading edge cleaning solutions for professional users in various application areas, such as Healthcare, Controlled Environment, and General Building Cleaning. With over 50 years in the business, we know what needs professional users in different environments have. We offer solutions that help them to clean faster, more effectively, and at lower total costs. Based on sustainability principles, innovation in cleaning has always been a main focus in the daily work of Vileda Professional.

One of our core values is embracing a culture of diversity and inclusion. Our most important asset is our people, of all ages and genders, with their different cultural backgrounds and talents. We live diversity. Promoting our employees and inspiring them to take on the multifaceted tasks at Freudenberg in the long-term – this is the key to our success. Everyone’s talking about diversity – but what’s it all about? For us, all dimensions of diversity are important. We are devoted to our employees’ well-being and personal development. We embrace all forms of diversity and inclusion and show understanding and respect in our dealings with each other. We promote a multi-cultural environment where employees work together in worldwide teams to reach their full potential and enrich our culture. Our goal is and will always be to mirror this diverse and inclusive culture in our organization.

Working closely with internal partners such as Sales and Business Intelligence (BI), the Senior Trade Marketing Manager will maximize category potential and the brand’s overall market share. This role will support the development of in-store / customer marketing efforts that help to build the Vileda brand in the Canadian market. This role will ensure that various marketing and customer strategies integrate shopper insights in order to achieve the maximum awareness and efficiency for FHP.

Responsibilities:

• Lead monitoring and reporting of top priority product, promotions, and media performance.
• Develop fact-based selling stories (both national and account specific), to drive top line sales, awareness, and trial of products for the CA market in collaboration with BI and Marketing.
• Empower the sales team with appropriate selling materials for key marketing initiatives and new product launches.
• Develop and maintain ongoing marketplace and competitive knowledge, including product assortment, placement, pricing, and promotional activity.
• Develop and enact strategies for operational in-store excellence and timely execution of promotions, POS, and customer focused activities.

Qualifications:

• Home office ideally in Greater Toronto Area for travel to customers. Will also require travel to Quebec as well as the US, and potential global. Travel up to 25%.
• Strong analytical skills and fluent abilities to work with data in Excel.
• Ability to develop a pitch/sales story relying on facts/data. Ability to present both internally and externally with confidence and persuasion.
• Experience working with Nielsen data a strong plus.
• Demonstrated ability to lead cross functional teams.
• 5+ years of experience in trade or shopper marketing, or sales or category management, within consumer goods/FMCG required - must have worked with product sold in retail landscape.
• Bachelor’s Degree in Business Administration or Marketing a plus.