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Saas Digital Marketing Director

Company

SalesWings

Address Canada
Employment type FULL_TIME
Salary
Expires 2023-06-28
Posted at 11 months ago
Job Description

Come on board of SalesWings!


Company Introduction


SalesWings is an exciting SaaS venture and solution that sits at the intersection of the world's most powerful sales and marketing technologies. Our core offering is a lead profiling and lead intelligence solution for the Salesforce platform, braze, and Salesforce Marketing Cloud.


Our user-friendly platform plugs into our clients' marketing and sales campaigns and channels, to identify the needs, profile, urgency, and potential of their business leads.


Tightly integrated into our clients CRM like Salesforce, as well as to their marketing automation platform such as braze or Salesforce Marketing Cloud, we deliver our data right where our clients work.


Your next destination:


SalesWings is looking for a dynamic and creative digital marketing lead for our next phase of growth!


At the start, you will work hands-on on key priorities to professionalize our digital marketing, lead generation, content, webinars and more.


In the next phase, you'll hire and create your own team both internal and external to amplify everything you've established and help us gain global reach.


Beside a well known brand within a our niche, a great network of possible co-marketing partners and a technology stack ready in place to go, we have developed a wealth of content on our blog, that's waiting to be pushed out over email, social, platforms, and on our website to generate qualified traffic and leads to feed into our sales pipeline.


Key Role and Responsibilities


  • Creating strategic content and leverage existing content to drive qualified trafic through whitepapers and guides
  • Create lead nuturing campaigns using our email marketing automation platform
  • Measure the effectiveness of channels and react accordingly
  • Establish case studies with our clients
  • Define and implement webinars to attract customers and partners
  • Plan, design and implement a global marketing strategy together with management
  • Manage paid promotion on Google, LinkedIn, Facebook
  • Engage and win SaaS co-markteting partners


What we offer:


  • Develop and execute on a global digital marketing strategy
  • Join a great venture early on that's set to succeed in an exciting journey
  • A key role in a growing tech start-up and a fantastic global team
  • A flexible and friendly work environment in a remote role (part of full time)
  • A great opportunity to gain experience in an exciting and growing SaaS technology start-up
  • Responsibility and the chance to make a real difference