Expert Digital Performance Analyst

Company Description

Be part of the journey!

Come aboard a committed and human company that needs you!

Why should you join our team? We offer the pride of working for a local company with an international reach, with professionals who are passionate about travel! You will evolve in a stimulating telecommuting environment where team cohesion is paramount. And of course, you will take advantage of our travel benefits to discover our destinations on board the best leisure airline in North America!

• A dynamic team and a wide variety of tasks and responsibilities;
• The opportunity to grow in a world renowned company.
• 5 floating vacations;
• Flexible telecommuting up to 100%;
• Group insurance;
• Upon hiring, 2 airline tickets to Transat destinations and unlimited standby tickets;

Transat is looking for a curious and energetic Expert digital performance analyst to join its e-commerce team.

The incumbent will be responsible for contributing to the implementation of analytics as well as web and app data collection to support online marketing, digital customer journey optimization and digital communications campaigns.

Thanks to his mastery of analytics platforms and web tracking technologies, as well as his ability to synthesize data, he contributes to the implementation of measurement strategies, develops technical specifications for analytics integration, and produces reports and analyses to meet the specific needs of our customer groups.

By choosing Transat, you will have the opportunity to evolve in an agile, dynamic and stimulating development environment. If you're resourceful, a fast learner and love digital technologies, we'd be delighted to have you on board.

• Contribute to the implementation and configuration of our analytics platform and data collection tools (Google Analytics, Google Tag Manager) as well as the implementation of various advertising platform pixels (Facebook Pixel, TikTok, Snapchat, Floodlight, etc).
• Develop and design reports and dashboards using a variety of data sources and presentation tools such as Looker Studio and PowerBI to meet user needs.
• Develop custom JavaScript codes and write code integration specifications for the implementation of our data layer and support the data collection plan.
• Participate in the improvement of the numerical analysis and tagging process, in conjunction with our analytical partners and internal IT team.
• Analyze and interpret website, mobile app and store data to understand the complete customer journey.
• Ensure the integrity and availability of analytical data by performing quality control and testing on existing and new implementations.
• Create and maintain technical documentation for implementations.
• Support various projects, teams and customers by providing recommendations and encouraging best practices in data analysis and analytics.
• Write SQL queries to transform data and create datasets in data warehouses (BigQuery) to answer business questions.

Qualifications

• Bachelor's degree in computer science, mathematics or marketing;
• Bilingual French, English
• Ability to solve complex problems;
• Experience with Python or another programming language, an asset;
• Strong interest in data and analysis;
• Knowledge of Google Cloud, an asset;
• Experience with BigQuery, or other data warehouse, an asset;
• Excellent knowledge of analytics tools, data collection, ad pixels and their APIs (Google Analytics GA4, Google Tag Manager, Facebook, etc.);
• Passionate about digital technologies;
• Dynamic, inquisitive, self-taught, highly flexible and able to operate in a complex, constantly changing environment;
• Minimum of 3-5 years experience in web analytics;
• Knowledge of the travel industry, an asset;
• Intermediate knowledge of JavaScript, HTML, CSS, SQL, DOM element navigation;
• Comfortable with the development cycle and agile methods
• Very good knowledge of data visualization tools such as Looker Studio, PowerBI, Looker (an asset) or others;
• Excellent debugging and troubleshooting skills using tools such as DevTools;
• Autonomous, resourceful and eager to learn new things every day;
• Rigorous, meticulous, well-organized;

Additional Information

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Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs. To facilitate the reading of this document, the masculine form has been retained.