Digital Marketing Manager - Via Softmax Data

MoxiWorks, via our Canadian partner Softmax Data, is looking for a digital marketing professional to join our global marketing team and help power growth.

MoxiWorks is leading the way in residential real estate through software that empowers brokerages and their agents.We are a B2B SaaS company with over 325 team members around the world and headquarters in Seattle. We’re growing and have a track record of developing and promoting from within.

You’ll be responsible for the ideation and planning, execution, and reporting of campaigns across digital channels. You will play an integral role executing multi-channel marketing campaigns that have a direct impact on revenue. Your contribution will drive new business pipeline, strengthen retention of current customers, and drive user engagement with the product.

This role is highly collaborative, working closely with other marketing team members as well as agency partners to execute on and optimize campaigns. You will be working with colleagues in multiple time zones, including Australia – please have the ability and willingness to, at times, work during hours enabling real-time collaboration with them.

Responsibilities:

• Provide data-informed insights and recommendations to improve campaign performance and engagement that directly impacts revenue
• Lead the strategy and implementation of new nurture flows, automations, and infrastructure needs to support key marketing initiatives, such as user engagement programs
• Own execution of all email campaigns, landing pages, forms, templates, list building and segmentation, and drip campaigns
• Collaborate with the rest of the marketing team to develop digital marketing campaigns that have a measurable impact on revenue
• Serve as the subject matter expert for marketing automation on the marketing team, staying on top of best practices and trends, and identifying and championing new opportunities, tools, and tactics
• Serve as the systems manager for MoxiWorks’ Pardot instance, including system processes and documentation
• Plan, execute, track, and optimize marketing efforts across all digital channels, including email marketing, SEO, PPC, paid and organic social media, and virtual events and webinars
• Collaborate with agency partners to optimize paid channels and drive conversion rate optimization
• Collaborate with Sales and Revenue Operations teams to map marketing attribution and KPI reporting to sales process and goals

Qualifications:

• Self-starter, motivated and excited to roll-up your sleeves and build things from scratch
• Excellent project management and communication skills
• Residential real estate industry and/or tech experience strongly preferred
• Ability and willingness, at times, to work during hours enabling real-time collaboration with Australia-based colleagues
• Ability and desire to work in a fast-paced environment on a highly collaborative team
• Experience with customer segmentation, profiling, and targeting
• Comfortable delegating, training team members, and working with external resources
• 5+ years of experience in digital marketing / marketing operations
• High proficiency using Pardot and Salesforce
• Proficiency with all Microsoft Office software
• Strong attention to detail
• Experience designing and building email marketing programs that trigger action and convert leads to pipeline
• Certified Salesforce Administrator a plus

The range for this role is CAD 100-120k and Softmax Data benefits include:

• Massage / Chiropractor / Physio Therapy
• Paid Time Off
• Life Insurance
• Out-of-Country Travel Insurance
• Dental, Vision
• Prescription Reimbursement
• Employee Stock Option Plan

No agencies please.