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Company | Wattpad |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-07 |
Posted at | 11 months ago |
Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Every month 85 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else. Our brand banner includes: Wattpad, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global. Come build the future of entertainment and storytelling, and write your next chapter with us!
- Partner with Engineering and Data to help build the infrastructure required to make data easily accessible and actionable by the team.
- Design, own, and execute experiments in collaboration with creative and product teams in order to grow our knowledge base and unlock new winning strategies.
- Work with Wattpad Books team to execute e-commerce campaigns that help drive sales for popular titles
- Provide performance marketing expertise to a variety of marketing initiatives, including but not limited to Brand Marketing, Creator Marketing, and B2B marketing, and IP marketing
- Maintain ongoing documentation of new learnings, best practices and processes in order to build our knowledge base while sharing these regularly with the organization.
- Launch, optimize, and report on brand awareness campaigns to ensure they’re contributing to our brand lift KPIs
- Be the day-to-day contact and point person for key relationships with ad channel representatives.
- Own our paid media reporting that is shared with the organization, ensuring that internal stakeholders stay well informed of updates to performance and strategy.
- Develop comprehensive, multi-channel paid media strategies to drive brand awareness, user acquisition, and/or revenue based on company objectives
- A team player that is passionate about working with others. You enjoy working cross collaboratively and others enjoy working with you.
- Strong project and initiative management expertise. You set clear roles, expectations and timelines, and ensure that all stakeholders are kept up to date on project progress.
- A strategic thinker that is able to tie marketing objectives back to individual channel strategies.
- Deep experience with paid social (Meta, TikTok, Snap, Pinterest, & LinkedIn) and paid search (Google) campaigns
- Strong analytical skills - you are comfortable working with large quantities of data and are adept at pulling key insights out of it.
- Strong understanding of creative and messaging strategy both at the channel and overall marketing level. You know how messaging is articulated at the brand, acquisition, and activation levels of the funnel.
- Strong written and oral communication skills - you are able to articulate your ideas in a thoughtful and concise manner and are mindful of your audience.
- 3+ years of experience working in performance marketing
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