Vp, Marketing Operations Jobs

The Vice President of Marketing Operations will report to the SVP of Marketing and will run a team focused on marketing execution - launching multi-channel campaigns and overseeing digital channels to create a meaningful impact on revenue. This leader will be focused on improving scalability and outcomes through a focus on technology and process improvement, playing a critical role in developing and implementing the necessary processes, tools, initiatives, and technology.

Role & Responsibilities

• Coordinate with internal resource teams around analytics, SEO, and personalization
• Develop and grow marketing infrastructure and capability to support go-to-marketing and sales development efforts
• Optimize lead flow, data hygiene, and lead scoring, with Salesforce Sales Cloud and Salesforce Marketing Cloud (Pardot)
• Work with go-to-market team to create and execute demand generation and lead nurturing programs, including the creation and execution of:
• Understand industry best practices and apply to process creation, adding recommendations as necessary
• Facilitate development of outward-facing collateral and content marketing, working with Bounteous subject matter experts, leadership, and external contributors
• Provide leadership and insights, supporting strategic planning, as well as being a hands-on member of the team
• Collaborate closely with business development to ensure that leads and resulting opportunities are qualified, actionable, and reported accurately
• Measure marketing department effectiveness, including ROI, campaign effectiveness, and customer acquisition through analytics and report creation and distribution
• Multi-channel acquisition programs that seamlessly integrate events, email, website, paid advertising, and social to drive demand across partners, capabilities, and industries
• Account Based Marketing (ABM) campaigns to create demand and align with our sales teams (including the maturation of ABM capabilities through technology assessment and selection)

Preferred Qualifications

• Experience delivering results through leading a team
• Proven examples of process improvement, team-building, and marketing success
• A data-driven marketer with that implements measurement to help prove marketing success
• Previous experience at an enterprise organization or agency experience with enterprise customers
• 10+ years experience executing end-to-end marketing strategies
• A blend of analytical and leadership capabilities with a strong bias towards getting things done

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the LGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.

Bounteous is willing to sponsor eligible candidates for employment visas.

For Employment Opportunities Based In Canada

Bounteous is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates.

• Must be legally eligible to work in Canada.