Senior Marketing Manager, Plus Marketing

Do you have experience with business-to-business (B2B) marketing strategies, with the goal of ensuring quality marketing-qualified leads (MQL) and pipeline production?

We’re looking for a Senior Marketing Manager, Plus Marketing to join us at Thinkific! As the Senior Marketing Manager, Plus Marketing, you’ll play a key role in identifying, planning and fulfilling strategic marketing plans to help meet our revenue targets for Thinkific Plus. You’ll work closely with our Thinkific Plus and overall marketing team to meet our goals by implementing marketing strategies across the customer funnel. Reporting to the VP of Marketing, you’ll contribute to the massive opportunity ahead of us as we help businesses learn, grow and retain customers with education.

Your goal will be to research, design, and implement marketing strategies to drive revenue. Here’s how you’ll accomplish this:

• Create and present new B2B marketing ideas alongside third party advertising tools
• Work to ensure revenue goals for Plus are met this year, through activities in all stages of the funnel, while supporting the sales organization
• Develop and execute on co-marketing opportunities with Thinkific Partners in order to drive new leads and scale customers to Thinkific Plus, including webinars, participation in LinkedIn forums, conferences, and more
• Analyze, track, and report on ongoing B2B marketing initiatives using full funnel marketing attribution tracking
• Support in the development and implementation of commercial and strategic relationships with organizations to help meet our revenue targets. These include partnerships with associations, accelerators, and companies that work with mid-sized businesses, influencers and investors.
• Ensure that all marketing collateral aligns with our brand voice and image, in collaboration with the brand and creative team
• Present data-backed reports, to show progress towards goals to Marketing leads, and the VP, Marketing, and Director, Product and Lifecycle Marketing

The person we have in mind likely:

• Has strong working knowledge of a B2B sales funnel and best practices for B2B funnels, including industry standards for conversion
• Cares about building meaningful and successful relationships with partners and team members, putting their interpersonal skills to good use through collaboration
• Has 4+ years’ experience in a marketing role in a B2B/B2C SaaS environment
• Knows how to act as the voice of the customer, understand and map their journey, engage with our front facing teams, mine data, listen to sales conversations and talk to as many customers as possible to understand their landscape
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
• Is exceptionally organized with a proven ability to manage multiple projects concurrently and prioritize for business impact

These things would also be nice, but we think you could learn them on the job:

• Experience using Salesforce, Hubspot, Looker, and Google Analtyics
• Adaptable and solutions-focused, possessing a roll-up-the-sleeves, get it done attitude
• Loves data and strongly believes in data-driven decision making

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We’re also committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.