Marketing Programs/Digital Events Manager

Robert Half is looking to place a Digital Events/Program Manager with our client. The ideal candidate is experienced Corporate Marketing Programs, and has experience driving brand awareness and implementing successful demand generation programs. This person will oversee the digital events strategy, collaborating closely with Sales, Global Field Marketing, Channel Marketing, and Product Marketing teams. This person is expected to own and manage all aspects of marketing programs, conceptualizing and planning prospect-facing content, executing tactical marketing initiatives, and ensuring effective communication and follow-through among stakeholders.

What you get to do every day

• Take full ownership of the digital events strategy, encompassing the management and execution of both internally-developed and externally-hosted industry events.
• Own and oversee all aspects of marketing programs from brainstorm to final approval
• Schedule and manage the execution of various tactical marketing initiatives as part the broader marketing program across all channels
• Capture action items and ensure follow through from all stakeholders
• Conceptualize and plan for the development of prospect-facing content that communicates the value of our technology, including blog posts, whitepapers, webinar presentations, marketing collateral, sales scripts, and more