Technical Product Marketing Manager - Backstage

We are seeking a Technical Product Marketing Manager to join a growing team of marketers, engineers, business developers, product managers, and designers (like a small startup) to grow adoption and support the open source community for Backstage: an open platform for building developer portals.

We need a person who can sit in the Venn Diagram between marketer, developer advocate, and engineer — and is comfortable flexing into each of these roles, leading strategic programs and build high-quality, engaging content that will grow the Backstage community and help drive Spotify’s business outcomes.

Responsibilities will vary frequently. We all wear multiple hats and this role will span all facets of technical product marketing, from launch strategy to copywriting to supporting community management — all while collaborating with multiple teams across Spotify. We want someone who’s excited to work in this type of ever-changing environment.

What You'll Do

• Work with community members to amplify their stories across Backstage community channels and beyond
• Manage partner and agency relationships as needed to ensure timely work and strong results
• Partner with community managers/developer advocates nearly every day on content creation and messaging that drives awareness and engagement; build new touch points and channel strategies as needed
• Own and drive a multidisciplinary Backstage open source product marketing and communication strategy in coordination with the rest of the Backstage Marketing and Community teams; oversee the go-to-market strategy and ongoing cadence for high-priority releases from concept to launch and adoption
• Manage the creation and production of online and offline open-source marketing content, including web, blog, social media, email, livestreams, webinars, meetups, etc.
• Create new marketing initiatives to inspire new and existing community members to contribute further to the project
• Collaborate with key partners across our company, including market leads, product, business, analytics, design, and user research teams, to develop strategies and plans in support of our marketing and business goals
• Build content to improve the onboarding and adoption experience of Backstage by contributing to documentation, writing blogs, creating learning and enablement content, etc.

Who You Are

• You’re a great storyteller and a strong copywriter/editor able to translate complex products and features into concepts that are engaging and easy to understand; you have experience in technical writing and public speaking
• Have experience in producing online and offline content specifically, as well as channel-specific knowledge (blog, social media, email, etc.)
• Have a technical background, experience working in agile organizations, and understanding of developer experience, platform engineering, and general software development processes
• Have experience developing resources to support a developer platform (e.g.. documentation, tutorials, sample apps, API client libraries)
• Understands the marketing funnel and how to optimize it at each stage
• Have experience as a Product Marketer, Developer Advocate, Tech Evangelist, Engineer, or Software Developer
• Are analytical, strategic, and creative, and are comfortable operating independently in a fast-paced environment
• Have excellent project management skills with strong attention to detail; you are a strong communicator and enjoy working cross-functionally
• You like to have fun, collaborate, and work hard; you want to be at the forefront of building a new market category

Where You'll Be

• Prefer to work in an office environment? Prefer to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
• Where in the world? For this role, it can be within the Americas region in which we have a work location
• We are a distributed workforce enabling our band members to find a work mode that is best for them!
• Working hours? We operate within the Eastern Standard time zones for collaboration.

The United States base range for this position is $85,000 - $112,900, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 flexible holidays.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

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