Marketing Business Development Manager

As a social media manager, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns. This involves building out a cohesive plan that suits overarching company goals, strategising tactics to achieve those goals, and generally exploring, testing, and optimising different social media channels to suit a brand’s audience.

Key Responsibilities:

Creating content, including text posts, video and images for use on social media

Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy

Scheduling social media posts

Interacting with customers and dealing with customers’ enquiries

Developing new social media strategies and campaigns

Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising

Keeping track of data and analysing the performance of social media campaigns

Collaborating with colleagues from across marketing departments to ensure branding is consistent

Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns

Requirements

a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques

knowledge and understanding of algorithms and search engine optimisation

creative skills for contributing new and innovative ideas

strong communication and people skills for articulating ideas to colleagues and clients

leadership qualities to lead and motivate a team

excellent team working, collaboration and networking skills

organisational skills, with the capacity to prioritise and work across multiple projects

project and campaign management skills

the ability to work well under pressure in order to meet deadlines

skills in data analysis and interpreting statistics

an eye for detail and the ability to work accurately

motivation and commitment