Marketing And Business Analyst

Overview

Crisp does things differently: we offer a fresh, integrated solution to marketing problems. We are a fractional marketing service provider for emerging businesses. Our philosophy? We're not an agency; we're your marketing team.

About The Role

As the 10th valued member of our team, the Marketing and Business Analyst plays a crucial part in supporting our marketing initiatives by conducting thorough research, analysis, and providing innovative digital solutions for IT-related projects, with a strong emphasis on optimizing our marketing systems.

The Marketing and Business Analyst has the opportunity to gather requirements, evaluate and recommend technology infrastructure to enhance marketing and business operations at Crisp and our client companies. You bring an enthusiasm for hands-on work, rolling up your sleeves to implement solutions. You find joy in configuring cloud-based business solutions like CRMs and project management tools, exploring new tools, and finding creative ways to integrate and automate processes.

The Ideal Candidate

You have been working in a consulting capacity for the past 3 to 5 years, implementing marketing, back office and other digital solutions for clients. You may have been in charge of your company’s CRM and other applications in their tech stack. You know your way around automations and are a whiz at building Zapier connections. You are now ready to start consulting and advising clients on solutions for their own business challenges - and have drafted or contributed to a few technology business cases in the past. You are a natural problem solver, eloquent communicator, and strategic thinker.

Responsibilities:

• Training and Onboarding: Create user-friendly training materials, participate in training sessions, and provide ongoing support to ensure successful adoption of marketing technologies.
• Materials and Support Services: Coordinate material procurement and support services for technology implementation, ensuring smooth integration of marketing systems.
• Requirements Gathering: Work closely with stakeholders to gather and document business requirements for marketing systems, translating them into clear specifications.
• Client Relations and Account Management: Manage client accounts and ensure satisfaction, including successful implementation of software solutions.
• Solution Development: Support the development and implementation of marketing system solutions, ensuring they meet business requirements.
• Rollout and Implementation: Oversee the smooth rollout and implementation of the recommended software solutions, ensuring proper execution and alignment with business requirements.
• Process Development: Create and maintain standard operating procedures to drive operational excellence in software implementation.
• Marketing Systems Support: Collaborate to understand and implement marketing technologies that align with business objectives.
• Research and Analysis: Conduct comprehensive research and analysis on IT projects, propose innovative solutions for enhancing marketing systems, and recommend software solutions.
• Collaborative Support: Work with cross-functional teams, contribute insights, and present recommendations for implementing software solutions.

Qualifications

• Customer Focus: Dedication to understanding and meeting the needs of clients, ensuring their satisfaction with the implemented solutions.
• Communication: Excellent written and verbal communication skills to collaborate effectively with cross-functional teams, gather requirements from stakeholders, and present findings and recommendations. Ability to document processes using flow diagrams and charts. Not afraid to use tools like LucidCharts or Miro to illustrate concepts.
• Continuous Learning: Willingness to stay updated on industry trends, emerging technologies, and best practices related to marketing systems and software solutions.
• Attention to Detail: Meticulous attention to detail to ensure accuracy in gathering requirements, documenting specifications, and implementing software solutions.
• Project Management: Experience in managing projects, including planning, coordination, and resource management.
• Teamwork: Strong collaboration and interpersonal skills to work effectively with team members, stakeholders, and clients.
• Education: Bachelor's degree in a relevant field such as Computer Science, Information Technology, or Marketing.
• Technical Skills: Proficiency in marketing technologies and software solutions, such as marketing automation platforms, CRM systems, and data analysis tools. Knowledge of programming languages and database management is a plus. Must be familiar with automation and integration tools. Previous experience with Zapier is a must.
• Problem-Solving: Ability to think critically, troubleshoot issues, and provide effective solutions in a fast-paced environment.
• While this is a remote position, you must be located in the Metro Vancouver area.
• Adaptability: Demonstrated flexibility to adapt to changing priorities, technologies, and business needs.
• Analytical Abilities: Strong research and analytical skills to identify areas for improvement, propose innovative solutions, and evaluate software options based on business requirements.
• Experience: Minimum of 3-5 years of experience in marketing systems implementation, IT project management or a related role. Experience in the marketing industry or consulting is highly desirable.

This role offers an exciting opportunity to contribute to the enhancement of our marketing systems through comprehensive research, analysis, and implementation of innovative software solutions. If you are a proactive problem-solver, possess strong technical expertise, and thrive in a collaborative environment, we encourage you to apply. Join us and be a part of driving our marketing initiatives to new heights while delivering exceptional client experiences.

Crisp Media Values

• Can-do: We can do it together with passion, purpose and thoughtfulness. We will get it done and look for practical solutions. We carry through on our commitments.
• Constant Learning: Done is better than perfect. Iteration and learning are part of the process. Innovation requires a learner’s mindset.
• Respect: Diversity is our strength and key to creating the best solutions for our customers.
• People-focused: Our people and partners are our strongest assets. We believe in human-to-human marketing.
• Thoughtful Candor: We speak plainly, directly and truthfully. We listen and respectfully challenge ideas for the best results.

… oh and we love dogs. Cats too. But mostly dogs (don’t tell our cat owners).

Crisp Media embraces diversity and is committed to building a team of women, BIPOC, LGBTQ+ and people with disabilities. We believe that diversity is our strength and strive to cultivate a sense of belonging.

Why You’ll Love Working Here

• Remote work opportunities, combined with frequent team building.
• … and we laugh. A lot.
• A benefits package in the form of a $2,000 health savings account, allowing you to allocate your health reimbursements how you see fit.
• Tap into Crisp’s “collective brain”: our team has literally seen everything related to marketing problems, giving you a fast-paced environment for you to thrive and learn.
• Regular office shut-down days for extended long weekends and holidays.
• Never go stale: Simultaneously work on several marketing initiatives and clients
• Mentor and be mentored.
• A commitment to creating a diverse culture that welcomes all perspectives and ideas. You can show up here and be yourself.
• A value around “forever learning”. We invest in your training. Our team members have taken SEO and search engine marketing courses, copywriting training, and more.
• Competitive compensation package
• Cloud-based collaboration with the latest marketing apps and platforms.

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