Sales And Marketing Manager

Home Instead ® Sales and Marketing Coordinator

FHC Home Care Senior Services Ltd. dba Home Instead ®

Objective

The Sales and Marketing Coordinator is responsible for ensuring achievement of revenue objectives for the assigned territory. Revenue is to be generated from a variety of Sales and Marketing duties, including researching, and pursuing new referral sources and enhancing and maintaining relationships with existing referral sources. This position is responsible for reporting results in moving relationships forward to Manager on a weekly basis, discussing successes and opportunities, and demonstrating documented progress and inquiry production in Sales/Marketing/Networking areas.

Primary Responsibilities

• Achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, rehabilitation centers, etc.
• Reflect the core values of FHC Home Care Senior Services., (d.b.a. an independently owned and operated Home Instead franchise).
• Develop a database of qualified leads from referrals through face-to-face cold calling on referral providers, email, telephone and Web.
• Participate in and contribute to the development of educational programs offered to clients, prospects, and co-workers.
• Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory, including the use of software to maintain accurate records to maximize territory potential.
• Develop and maintain knowledge of Home Instead brand. Effectively presents Home Instead marketing materials and services to referral providers, including 1:1 meetings, as well as planning, arranging and conducting formal group presentations to referral providers.
• Conduct Service Inquiries and Care Consultations as needed following the consultative sales process
• In conjunction with Home Instead franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.
• Adhere to all company policies, procedures and business ethics codes.
• Responsible for researching and developing Referral Provider Network relationships and producing referrals; performs all phases of consultative sales process, including preparation and documentation of cold calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead ® services and additional community resources, maintaining and nurturing existing referral accounts, including follow-up, as necessary.

Secondary Responsibilities

• Conduct client/C are Professional introductions as needed
• Participate in various PR strategies
• Conduct quality assurance (QA) visits with clients as needed

Education/Experience Requirements

• Related business or sales experience (consultative sales a plus)
• Must possess a valid driver’s license
• College degree required or equivalent work experience (health care experience a plus)

Knowledge, Skills And Abilities

• Must present a professional appearance and demeanor
• Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making
• Must be able to work evenings or weekends if required
• Must have the ability to operate office equipment
• Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work
• Must understand and uphold the policies and procedures established by FHC Home Care Senior Services, (d.b.a. an independently owned and operated Home Instead franchise)
• Must have computer skills and be proficient in Word and Excel
• Must demonstrate excellent oral and written communication skills and the ability to listen effectively
• Must demonstrate discretion, integrity, and fair-mindedness consistent with company standards, practices, policies, and procedures
• Must have the ability to work independently, maintain confidentiality of information and meet deadlines
• Must have the ability to establish good working relationships with office colleagues, the franchise owner, clients, and the community
• Must have the ability to operate HISC technology systems

SALARY: 65,000 - 70,000 per year