Brand Manager, Noma Jobs

What You’ll Do

Our Consumer Brands Division is an excellent example of our retail evolution, bringing together all the Owned Brands (OB) from across our family of companies to drive our growth strategy further. We provide Canadians with unprecedented innovation, value and excitement through great new brands such as PADERNO, Type A, and NOMA iQ, and the renovation of long-established brands such as Motomaster, Mastercraft, and Sherwood.

The strategic components required to build, manage and grow our OBs are essential to differentiating CT as a retailer in the Canadian marketplace and beyond. Brand building and management is at the core of what we do within the Consumer Brands Division. Working closely with our Consumer Brands counterparts, Merchandising, Marketing, and other cross-functional experts, the Brand Manager - NOMA will leverage insights and experience to plan and deliver multi-year strategic plans, develop innovation pipelines, and execute key initiatives in support of long-term brand health, financial performance, and penetration growth - across the NOMA brand portfolio, including sub-brands such as NOMA iQ.

Key areas of responsibility included, but not limited to are noted as follows.

• Personal Learning Agenda: Contribute to professional development efforts, including attending relevant conferences and continuing education courses.
• Team Building: Manage, coach and support the development of direct reports, while fostering a connected and inclusive team culture.
• Marketplace Analysis: Analyze and understand the market, retail sales data, forecasting inputs, and industry trends to be able to align the vision for the brand with the broader retailer strategy and drive to desired outcomes.
• Commercialization of New Initiatives: Work closely with core cross-functional stakeholders, such as Merchandising, Product Development, Product Quality, Program Delivery, Strategic Marketing, Packaging, and Consumer Insights throughout the product development cycle to launch new innovations on time with excellence and within brand guidelines.
• Financial Planning: Support the annual and long-term Financial Outlook process through management and tracking of building blocks and opportunity seeking new growth initiatives.
• Brand Management: Be the key lead and champion for NOMA and NOMA iQ (CT’s smart home brand) - supporting day-to-day brand management and building the future vision and required architecture for the portfolio.
• Brand Planning: Lead the development and execution of strategic brand planning initiatives, such as multi-year and annual brand plans, and related brand program development and Go-To-Market activations.
• Brand Performance Management: Lead ongoing brand performance reviews and gap closure against plan targets across key financial and brand health metrics, including Sales, Margin, Penetration, NPS, Awareness, Consideration, Ratings/Reviews, and Defect and Return Rates.
• Legal Governance: Ensure timely and appropriate Legal review and support of brand Intellectual Property, trademarks and claims development as relevant across the portfolio.
• Packaging Development: Lead packaging design development or revitalization, and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
• Insights Discovery: Understand consumer behaviour and uncover relevant business insights by commissioning and leveraging consumer data (both internal and external) to drive meaningful action and inform decisions across the portfolio.
• On-Budget Management: Management of brand budgets and plans to ensure all brand initiatives and activations are delivered in accordance with estimates and includes timely invoice processing.

What You Bring

• 7+ years demonstrated brand management experience - from a Global CPG company or private label experience within a mass retailer preferred.
• Comfortable navigating through ambiguity and complex businesses, in the pursuit of new growth opportunities and advancing strategic programs.
• MBA or Undergraduate degree in Business with major in Marketing, or a related field.
• Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present in front of different types of audiences.
• Customer centric mindset, with a bias for action.
• Excellent project management experience, with the ability to lead multiple cross-functional projects.
• Solid experience in managing direct reports, cross-functional teams and external agencies (e.g. Packaging, Advertising, Research, Strategic Consultancies, etc.) – including briefing, selection, and project management.
• Advanced user of MS Suite of Products (PowerPoint, Excel, etc.).

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.