Marketing Manager - Contract

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Primary Responsibilities

Campaign Management

• Manage Visa.ca content and paid search optimizations
• Develop and execute the She’s Next Grant Programs, including application and winner amplification phases through social, digital and potential in-person events.
• Partner with the Canadian, NA and Global Marketing teams, as well as Communications, Product, Research, and Client-facing teams
• Develop the marketing strategy for the She’s Next Grant Program and Small Business initiatives in Canada
• Manage agency partners to execute integrated marketing programs and communications, with a focus on digital and social
• Collaborate with clients and other external partners to find amplification opportunities for the She’s Next Grant winners.
• Seek and test new media opportunities for relevant consumer audiences, with the goal of creating relevant and engaging content.
• Own budget management and forecasting on monthly basis, and report on monthly and quarterly variances

Marketing Strategy

• Support the Director, Marketing Strategy on agency partnerships, social media presence and campaign tracking
• Provide agency partners with a quarterly update on full team campaign performance, using monthly campaign tracking reports
• Manage Visa Canada’s organic social media calendar, collaborating with team members to source content, and with agency partners to develop, post, and monitor content
• Communicate team accomplishments to NA Marketing on a weekly basis

Please note this is a contract position until June 2024, with opportunity to extend.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications

• Demonstrated ability to work in a complex organization with multiple stakeholders to deliver accurate and on-time project deliverables.
• Knowledge of social and digital media, search and website management
• Strong interpersonal and leadership skills to influence and build credibility with cross functional stakeholders without direct authority.
• Fluent in French is a plus.
• Strong analytical and problem-solving skills, with demonstrated analytical rigor applied to a wide variety of marketing problems.
• Experience developing marketing strategies, working with creative agencies to develop assets, collaborating with media agencies to create and optimize media plans, and executing campaigns.
• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• 5+ years of experience in brand management, marketing consulting or agency experience with track record of delivering measurable business results.
• Excellent project management skills, and experience managing budget forecasts with attention to detail.
• Exceptional communication and presentation skills, with an emphasis on translating insights, product information and data into recommended actions.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.